Digital Marketing Strategy for Business

1
Strategy and Goals

• Create brand awareness and good market presence
  on internet world using SEO, SEM, Social media
  marketing strategies.
• Increase Good Search Engine Ranking, page rank
  and number of daily/monthly visitors to our
  website

2
Search Engine Optimization

• SEO On Page
• Keyword research
• Keyword Meta tags, Page Title, Meta Description
  Setup
• XML Site map generation and submission
• Google webmaster tool setup
• Website web pages indexing on search engines
• Check broken links

3
SEO (Off page optimization)

• High PR web/link directory submission
• High quality Social Bookmarking
• Document sharing
• Article and Press release submission
• Business directories submission
• Local classified listing
• Blog commenting and forum posting

4
Search Engine Marketing

• SEM is the process of gaining traffic by
  purchasing ads on search engines. It is also
  called paid search and sometimes referred to as
  CPC (cost-per-click) or PPC (pay-per-click)
  marketing, because most search ads are sold on a
  CPC / PPC basis
• Advertisement through Google Adwords.

5
Social media marketing

• Content Marketing- Create quality content for
  promoting on all social networking sites. Low
  quality content is the most common mistake and
  can affect your rankings and damage your brand.
• Social Media Social Networking Use of
  Internet technology to connect with people
  socially and generate publicity through online
  communities. Social Media is the most effective
  way to publish promote content.
• Social network channels (Face book, Twitter,
  Google etc.)
• Blogs And QAs
• Social Bookmarking and Document sharing

6
Social Bookmarking and Document sharing

• Bookmarking Links from the site
• Using top SBM sites for quality backlinks like
  jumptages, Digg, Reddit, stumbleupon.
• Document sharing
• Sharing presentation through slide share,
  scribd, docstoc ,Slideshare.
•  Promotion on high page rank social bookmarking
  channels

7
Email Marketing

• Now a days email marketing is very effective way
  to create good brand awareness and visitors.
  Reaching out to our target audience and customers
  through sending emails and newsletters daily or
  weekly.
• Create a good email content
• Choose best email templates
• Send mails to target audience

8
Benefits of Social Media

• Excellent online reputation management
• Build recognizable identity or branding of your
  products or services
• Create Buzz or online conversations about
  products or services
• Another way to form relationships with customers,
  prospects, employees, business, colleagues
  partners, Reach millions of people globally who
  could potentially become customers
• Multiply incoming links to your site
• Achieve higher search engine rankings
• More visibility and accessibility of your
  business..

9
Benefits of SEO

• Boost targeted visitors which equals higher
  conversions
• Achieve higher web site rankings on search
  engines for your targeted keywords
• Search engines crawl your site more often
  Increase the number of pages on your site that
  are indexed by search engines.
• Reach millions of people globally who could
  potentially become customers
• Multiply incoming links to your site More
  visibility and accessibility of your business ?
  Make your site authoritative

10
Kashiratan Bhavan Near Cidco Bus Stop, Opp Koli
Samaj Hall, Thane (W) http//www.digitalmarketing.
ac.in/ info_at_digitalmarketing.ac.in 91 9619853721