How To Do App Search Optimization - Techno Infonet

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How To Do App Search Engine Optimization
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About App Store Optimization
For app developers, App Store optimization is an
incredibly important yet frequently overlooked
opportunity when trying to create traction and
growth (i.e., more downloads).
Not surprisingly, theres quite a bit of overlap
between App Store optimization and traditional
SEO, but its important to remember that the App
Store is in relative infancy when compared to its
big search counterparts.
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
ON-PAGE RELEVANCE FACTORS
App Title
App Description
Keywords Data
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
ON-PAGE RELEVANCE FACTORS
App Title
Keyword usage in the title appears to be one of
the most important relevance signals. It is
currently unknown whether it's a direct signal
(keyword usage means higher ranking) or an
analogous one (keyword usage results in higher
click-through rates).
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
ON-PAGE RELEVANCE FACTORS
App Description
Appropriate keyword usage should also be used
within the body copyerrr app description.
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
ON-PAGE RELEVANCE FACTORS
Keywords Data
A good old keywords tag, you ask? Yes, but it
appears Apple is already de-weighting its impact.
Expect keywords tag to get phased out altogether
as app development becomes even more accessible
to a mainstream audience.
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
CTR
Usage Weights
Discard Rates
Downloads
App Updates
Reviews
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
CTR
Click-through rate (CTR) is a way of measuring
the success of an online advertising campaign for
a particular website as well as the effectiveness
of an email campaign by the number of users that
clicked on a specific link.
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
Usage Weights
What is the average frequency of usage within the
app?
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
Discard Rates
How frequently is the app deleted? What is the
average life of an app on a desktop?
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
Downloads
How many downloads does the app have?
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
Reviews
What is the average review score and how
authoritative and authentic are the reviewers?
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
App Updates
How fresh is the app? Is it continuing to create
new features and optimize for new OS releases?
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
HOW TO IMPROVEMENT APP STORE THOROUGH SEARCH
ENGINE OPTIMIZATIONS
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
Here Are A Few Tips To Help You Rank Better In
The App Store
Focus on natural incorporation of keywords in the
title and description data
Use conversion optimization techniques and push
notifications to ensure more prolific usage of
the application
Keep the application top of mind through email
and social media integration. Give your users a
great reason to share, like, and follow.
Offer heavy users the opportunity to review the
app. A simple push with the opportunity to rate
can give your ambassadors a platform to
evangelize the product
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
Here Are A Few Tips To Help You Rank Better In
The App Store
Try traditional PR to improve download rates and
a bevy of quality content regarding the site
Use event tracking and some iteration of last
state tracking to prevent users from bouncing
Use open graph (wisely!) to help spread the word.
Make an absolutely killer app (if youve done
that, feel free to ignore most of the above).
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
Here Are A Few Tips To Help You Rank Better In
The App Store
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT
APP STORE RANKING
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Here Are A Few Tips To Help You Rank Better In
The App Store
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