Need for SEO & SMO Strategies

1

• Need for SEO SMO Strategies in your Digital
  Marketing Plan

2

• An overview Essence of Digital Marketing Plan
• Marketing has established itself to be one of the
  key requisites for a successful business plan.
  Before concentrating on sales, it is very
  essential to market ones products or services
  with great innovation, creativity and
  differentiation. The success of any marketing
  plan would solely rely on the way it has been
  implemented. Any business organization can opt
  for any marketing tools for increasing
  effectiveness in its implementation. Presently,
  internet marketing is highly being used as a
  great platform for initiating marketing
  activities. With the whole world being connected
  virtually, organizations are going in for
  marketing their business, products and services
  with the help of digital marketing. Organizations
  are developing digital marketing plan for
  successful implementation of their marketing
  activities.

3

• Today SEO and SMO have become one of the key
  pillars behind the successful implementation of
  digital marketing plan. SEO refers to search
  engine optimization while SMO refers to Social
  Media Optimization. Now what does SEO and SMO
  mean? SEO is currently one of the most happening
  and popular terms in the world of digital
  marketing. SEO is a process wherein the
  appearance of a website or webpage is focused to
  be ranked in higher order in any search engines.
  By opting paid or unpaid ways, website owners can
  enter their websites into the higher ranking
  visibilities. SMO is a process of utilizing a
  large count of social media outlets, platforms,
  communities, in order to create awareness and
  consciousness for different products, events and
  brands. Examples for social media optimization
  are social news, Facebook, Twitter, RSS feeds,
  bookmarking sites, etc

4

• Role of SEO in Digital Marketing Plan
• Internet marketing is the recent trend in
  business scenario. With every company present
  actively online, the marketing teams of different
  organizations are not leaving any stone unturned
  with respect to digital marketing. When it comes
  to digital marketing or internet marketing, one
  cannot afford to leave one thing and that is
  Search Engine Optimization (SEO). Advertising is
  very essential in marketing ones products and
  services. Without advertising, companies cannot
  reach to their target segment and position them
  in the minds of their desired customers. Hence,
  when it comes to advertising, one cannot leave
  SEO. SEO is a great tool that enhances free
  advertising positively. SEO works with a keen
  objective to rank the websites and place them in
  first page of search engines. The key factors
  considered in SEO are META tags, keyword density,
  website traffic, content and inbound links.

5

• Role of SMO in Digital Marketing Plan
• With major involvement of the masses on social
  media, SMO also forms an ideal way of undertaking
  and implementing digital marketing plan. With a
  great scope of higher visibility of texts,
  advertisements, images, etc of companys
  products and services, organizations are
  utilizing the medium of SMO to a great extent.
  Facebook, Twitter, RSS Feeds, Pinterest,
  LinkedIn, etc are the popular SMO mediums for
  planning a successful Digital Marketing Plan.
  With the help of SMO, small, medium as well as
  large scale industries can easily promote and
  market their products and services either by
  creating a page on Facebook, uploading tweets on
  Twitter, Posting latest images, videos, etc on
  Facebook or Pinterest, etc
•  
• For more information visit us http//www.inventive
  -smi.com or call us at 1-609-945-1765