10 Best Analytics Tool Which Will Help You In Your SEO Strategy

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10 Best Analytics Tool Which will help you in
your SEO strategy
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WooRank is a freemium tool that provides an
instant website review. Without a premium
account, you are only allowed to generate 1 free
report per week, but you are able to view
previously generated reports. Also, the tool
currently offers a 7-day unlimited free trial,
which gives you access to unlimited reviews. If
youre interested in purchasing a plan, the
cheapest one is currently 49/month. Heres the
summary view from a WooRank report
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The report is divided into the following 12
sections
Top 5 Priorities These are the most important
action items for your site.
Visitors This section summarizes your sites
traffic numbers and audience demographics.
Social Monitoring This quantifies your sites
popularity on social networks, and it reproduces
various social information (e.g., latest tweets
on Twitter, LinkedIn profile information, etc.).
Mobile The mobile version of your site is
displayed, and the sites adherence to mobile
optimization best practices is evaluated.
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The report is divided into the following 12
sections
SEO Basics This section checks if your site is
following basic SEO best practices (e.g.,
www/non-www canonicalization, XML Sitemap usage,
etc.).
SEO Content The most important on-page SEO
elements (e.g., title, meta description, etc.) of
your site are evaluated.
SEO Keywords This shows a few of the sites
most important keywords (and corresponding
competitors).
SEO Authority This section summarizes the
sites authority using PageRank, the sites
indexability, registration dates, and more.
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The report is divided into the following 12
sections
SEO Backlinks The sites backlink count is
displayed.
Usability This section focuses on various
usability factors (e.g., the 404 error page, the
pages size and load time, etc.).
Security This looks at various security-related
metrics (e.g., spam blacklists, Googles safe
browsing API, etc.).
Technologies This section investigates
miscellaneous aspects of the site (e.g., W3C
standards compliance, speed optimizations, etc.).
Visit - Woorank
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HubSpot recently replaced its wildly popular
Website Grader with Marketing Grader. Unlike many
of the other SEO analysis tools on this list,
which focus primarily on your sites SEO
activities, Marketing Grader digs deeper into
your companys online marketing strategy.
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Here is an example of a Marketing Grader report
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The report focuses on three areas of your
companys online marketing efforts
Top of the Funnel Are you effectively bringing
visitors to the website? This section
investigates your blogging activities, your
sites SEO, your sites mobile friendliness, and
your social media activities.
Middle of the Funnel Are you effectively
converting visitors into leads and leads into
customers? This section analyzes the
effectiveness of your landing pages, and it
evaluates your sites level of social engagement.
Analytics Are you effectively monitoring your
marketing activities? This section identifies
whether or not youre using analytics software,
and it compares your sites traffic to other
HubSpot customers.
Visit - HubSpots Marketing Grader
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SiteTrail is a free all-in-one website analysis
tool, and it does an excellent job aggregating
information from various different data sources.
After you run SiteTrail on a website, the tool
presents a report that summarizes its findings.
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Heres an excerpt from a SiteTrail report
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The report summarizes 13 different analyses,
which are as follows
Social Media Analysis This summarizes the
sites social engagement on 20 popular social
media sites (e.g., Twitter, Facebook, reddit,
Topsy, etc.).
SEO Analysis This section lists how many of the
sites pages are indexed, the sites number of
backlinks, and the directories the site is listed
in.
Visitor Analysis The sites number of visitors,
visits, and pageviews are listed along with the
visitors geographic distribution.
Traffic Analysis This section lists the sites
traffic ranks, and it shows how the sites
traffic is trending.
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The report summarizes 13 different analyses,
which are as follows
Revenue Analysis The sites value is estimated
based on its traffic and projected advertising
revenue.
Content Analysis This section shows the title,
description, and popular keywords for the sites
homepage.
Link Analysis The characteristics of the
homepages outlinks (e.g., internal vs. external,
followed vs. nofollowed, etc.) are presented.
Hosting Analysis This section presents
information about the sites hosting provider.
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The report summarizes 13 different analyses,
which are as follows
Domain Analysis The sites domain registration
information is displayed.
Server Analysis This section offers information
about the sites technology stack (e.g., its Web
server, its CMS, etc.).
Color Analysis This identifies the most popular
colors that are used in the sites color palete.
DNS Record Analysis This section shows the
sites DNS records.
Visit - SiteTrail
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Traffic Travis is a desktop application that
offers a suite of free SEO tools, and one of them
focuses on analyzing your sites on-page SEO.
Using this analysis tool, you can identify
important information about your sites pages,
including PageRank, number of backlinks, and
various optimizations for important page elements
(e.g., titles, descriptions, headings, images,
etc.).
Visit - Traffic Travis
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This SEO analysis tool has been around for quite
some time, and although its not the prettiest
tool on the list, its still incredibly useful.
After you evaluate a URL, the tool presents an
analysis report, which is broken down into the
following sections
HTTP Headers Check This section displays the
HTTP headers that are returned in response to a
request for the given URL.
Head Elements The pages most important ltheadgt
tags (e.g., title, meta description, etc.) are
displayed along with helpful advice and
corresponding videos.
Page Most Relevant Keywords / Keyphrases This
section presents the pages most popular (based
on keyword density) one, two, three, and four
word keyword phrases.
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The Page Displayed within Search Engine Results
This is an approximation of what the page will
look like in the search engine results.
URLs Found in the Page All of the pages
internal and external outlinks are displayed.
Keywords Found in the Anchor Tags This section
shows the anchor text used in each of the pages
outlinks.
Keywords Found in Image Alt Attributes This is
a list of the phrases used in alt text for the
pages images.
Visit - SEO Workers
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Lipperhey is not as popular as some of the other
SEO analysis tools, but it presents a wealth of
information. After you perform an analysis, the
tool presents a summary view, which includes a
cumulative score as well as technical, SEO, and
popularity scores.
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Here is an example of the tools SEO summary
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The tool also presents an in-depth view for each
of the summarized sections
Technical This includes information about the
sites hosting information (e.g., server type,
load times, etc.), website structure (e.g., code
density, duplicate content, etc.), indexability,
design, and text components (e.g., titles,
headings, etc.).
SEO This section illustrates how well the site
has optimized various HTML elements (e.g., URLs,
titles, headings, images, etc.).
Popularity This shows how many backlinks the
site has, and it also lists any directories that
the site has been listed in.
Visit - Lipperhey
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upcity offers a free website grader that analyzes
a site and presents its findings in an SEO report
card. This report card displays a letter grade,
which is generated based on the sites adherence
to best practices in the following 6 categories
Current Rank This category identifies whether
or not the site is ranking in Google and Bing for
the targeted keyword.
Link Building This section checks if the site
is receiving a sufficient number of backlinks.
On-site This simply checks if the targeted
keyword is being used in the homepages title and
body.
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Accessibility This category ensures that the
sites homepage loads quickly and is accessible
to search engines.
Trust Metrics This section checks if the site
is reasonably well established.
Current Indexing This simply checks if the site
is being indexed in Google, Bing, and Yahoo!.
Visit - upcity
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Seoptimer is a free SEO analysis tool that
investigates a given URLs on-page SEO ranking
factors. After you analyze a URL, the tool
presents a summary of the most important action
items.
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it displays its analysis results, which are
broken down into the following 7 categories
HTML Header This shows the most important HTML
ltheadgt elements (e.g., title, meta description,
etc.).
Body Content This section lists important HTML
ltbodygt elements (e.g., headings, images, etc.).
Internal and External Links This presents the
pages internal and external outlinks.
Additional Files This section identifies the
sites robots.txt file and XML Sitemap.
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it displays its analysis results, which are
broken down into the following 7 categories
Social Media Signals This displays the number
of shares for the URL on Facebook and Google.
HTTP Headers This section shows the HTTP
response for the URL.
Domain and Server This presents information
about the pages Web server (e.g., IP address,
name servers, etc.).
Visit - Seoptimer
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Our free SEO analysis tool provides a small
subset of the information we provide in our
full-blown SEO audit. The tool investigates a
URLs adherence to 20 important on-page SEO best
practices, and then, it presents the results in a
report.
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it displays its analysis results, which are
broken down into the following 5 categories
Accessibility Are search engines able to access
the page?
Content Is the page using substantive content?
HTML Markup (ltheadgt) Does the page use
optimized HTML ltheadgt tags (e.g., title, meta
description, etc.)?
HTML Markup (ltbodygt) Are the HTML ltheadgt tags
(e.g., headings, images, etc.) optimized?
URL Is the pages URL optimized?.
Visit - webgnomes
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Marketers who know where the puck is heading tend
to win more. Google Trends shows changes in
search query volume for specific queries. They
also have trend data on topics now in beta. For
marketers, especially in volatile industries like
technology and fashion, its critical to at least
keep up with the market. And, if you can master
online trends analysis and get a step ahead of
the competition, the results can be quite
profitable indeed. For search marketers, it makes
good sense to analyze changes in search query
behavior. Even everyday writers can knock an
article out of the park if they cover a
soon-to-be high interest topic before everyone
else gets to it.
Visit - Google Trends
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