Archita Patel,SEO Expert, in Atlanta

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SEO

• SEARCH ENGINE OPTIMIZATION

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what seo is

• Search Engine Optimization refers to the
  collection of techniques and practices that allow
  a site to get more traffic from search engines
  (Google, Yahoo, Microsoft). SEO can be divided
  into two main areas off-page SEO (work that
  takes place separate from the website) and
  on-page SEO (website changes to make your website
  rank better). This tutorial will cover both areas
  in detail! Remember, a website is not fully
  optimized for search engines unless it employs
  both on and off-page SEO.

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SEO Keyword Research
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Keyword Research

• Before you can start optimizing your site for the
  search engines, you must first know which terms
  you want to target. A good start would be to
  choose 3 or 4 keywords you would like your
  website to rank well for. With these keywords in
  your mind you can then set a goal to rank in the
  top 10 results on Google for each of them (we
  refer to Google because if you can rank well
  there, you'll rank well on the other search
  engines). These keywords can be either broad or
  specific, but you'll want to study our list of
  pros and cons of each before choosing.

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Broad keywords

• A broad keyword is one that many people search
  for, because they may only have a vague idea of
  what they're looking for. Broad keywords tend to
  be very short and aren't very specific (e.g.
  "shoes" or "sports"). These keywords are
  difficult to rank 1 for because so many other
  websites might have an article or two that
  mention shoes. However, if you can rank well for
  a broad keyword, you will be receiving a great
  deal of traffic.

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Specific Keywords

• A specific keyword is something that contains
  many adjectives or words that make the search
  very targeted. The people doing these types of
  searches know exactly what they want (e.g. "used
  black high heel shoes"). These keywords are much
  less competitive and are easier to rank for on
  search engines. The downside is that they receive
  a great deal less volume of searches per month.
  In terms of traffic, you will need to have
  several 1 rankings for specific keywords to
  equal one 1 ranking broad keyword.

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Unique or Branded Keywords

• These are the words that are specific to only
  your company. They are one of the most easiest
  ways to get traffic. However, some companies will
  release a new product, with a unique name, and
  then forget to optimize for that keyword on their
  website. Their SEO savvy competitors can then
  pick up the slack and take over the top rankings
  for these terms. If you have a popular brand or
  product, make sure that you have optimized for
  these freebie keywords.

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Keyword Research Tools

• Keyword research tools are 2 parts voodoo magic
  and 1 part hard statistic. This is partly due to
  Google not releasing actual numbers and partly
  due to overeager SEO Tool developers trying to
  sell their products. Because there is such a
  sizable uncertainty in all keyword research
  tools, it is best to use as many different
  sources as you can,. Even with multiple sources,
  you should only take the information you gather
  as a recommendation, rather than a fact.

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Picking a Short List

• To put the optimizing tactics that we teach to
  good use, we recommend that you try to target no
  more than 2 or 3 keyword phrases per page. A
  common mistake by many SEO beginners is to stuff
  500 different keywords on one page and wait for
  the 1 rankings to roll in. That might have
  worked 10 years ago, but the algorithms that
  search engines use these days are much more
  sophisticated and are not tricked by this. That's
  why it's best to start small, and be concise with
  the keywords that you choose. New sites in
  particular will find it nearly impossible to rank
  well for many keyword phrases upon first starting
  out.

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SEO Keyword Use
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Keyword Density

• Although some SEOs will talk about aiming for an
  exact proportion (e.g. the number of times your
  keyword appears divided by the total number of
  words on the page), it's a little too much work
  for something that will take care of itself as
  long as you know how to write well! Use your
  keyword frequently on your site, but not so much
  that it makes the page look weird or a sentence
  sound awkward. If you just use the keyword once
  at the top of the page and then reference the
  keyword as "it", for the rest of the article,
  you'll definitely be using it too little.

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Keyword Variations

• You may have found a couple of high traffic
  keywords using a keyword research tool, but those
  estimates often group similar keywords, alternate
  spellings, and plurals into a single word.
  Valuable traffic is hidden when using those
  tools. This hidden traffic lies in all the subtle
  variations of your keyword

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Similar Keywords

• If you're making a page to target "big hats,"
  consider changing up the adjective "big" to its
  synonyms, like "huge," "giant," "large,"
  "humongous," or "oversized." You can also use the
  names of specific words that relate to "big
  hats," like "cowboy hat" and "sombrero." By using
  this tactic, you give yourself a chance to rank
  for those similar keywords, plus you let the
  search engines know more about your page and what
  it's about. The more a search engine knows about
  your page, the better off you're going to be!

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Seo Title Tag

• he first and most important part of your on-page
  SEO is the title tag (lttitlegtlt/titlegt). Many
  people who outsource or create a site in a
  WYSIWYG editor completely forget about the last
  of the meta tags that still gives some quality
  ranking love from search engines.

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Higher Click Through Rates

• Search engine optimization isn't just about
  showing up number one on search engines. Rather,
  it's about getting the all the traffic that you
  deserve from the search engines. If you rank 6
  for "free hats" and you and your competitors
  forget to include that in the page's title tag,
  chances are, the person doing the search won't
  see much difference between your site and the
  others.

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Better Rankings

• All too often, people believe that the title tag
  is a place to list the business and domain name
  of the website. This is wrong and is wasting one
  of the easiest ways you can tell the search
  engines what the a page is about and how they
  should categorize it. While humans might not
  notice the title tag, search engines certainly do.

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SEO Link Builiding
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Seo Internal Linking Structure

• The honest fact is, if company owners knew how
  important that the internal linking structure of
  a site was to a site's performance on the search
  engines, they'd have multiple dedicated staff
  working just to make sure they had it optimized
  100. This topic is a little advanced, but it's
  helpful to break the inner linking structure down
  into three parts

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Page Depth

• Page depth refers to the number of required
  clicks to get to a page from the homepage. Pages
  that are available in one click are deemed more
  important than those that are nearly hidden and
  require more than 3 clicks to reach. It might
  seem a little strange, but if you can visualize
  your website in a tree graph, you will easily
  notice why certain pages are performing poorly in
  the search engines.
• By organizing your site in this format, you can
  see which pages are getting a lot of page depth
  love and which are hurting. If you have a lot of
  worthless pages and few important product pages,
  you might take this opportunity to restructure
  your site.

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Quantity of Internal Links

• This point is simple the more internal links you
  have that point to a certain page, the more
  important search engines believe that page to be.
  A common page that ranks well on almost every
  site is the homepage. This point will continue to
  be true for many years because nearly every
  webmaster programs their site so that every page
  has a link back to the homepage.
• So how do make your other pages benefit from
  this? Does that mean you should have every page
  on your site include a link to EVERY SINGLE

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Quantity of Internal Links

• PAGE in your site? No. That's an obvious red flag
  to search engines, and you'll be seen as a
  spammer if your site has a couple of paragraphs
  and then 500 links to every other page on your
  site.
• A better strategy would to have a "Top Products"
  section that includes a link to pages you want to
  receive the most link love. Another strategy is
  to have a link for each of the major areas of
  your site. This will help give those areas a lot
  of link love, and in turn, they'll be able to get
  more link love to the pages contained within
  them.

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Quality of internal Links

• Just including a bunch of internal links to an
  important page is not enough they also need to
  be high quality links. For your most important
  pages, make sure the links they receive have as
  many of the following criterion as possible
• Anchor Text - If you're targeting a certain
  keyword(or keywords) make sure the internal links
  have the keyword in the anchor text. Also, bonus
  points for using slightly altered anchor text
  throughout your site.

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Quality of internal Links

• Link Position - The higher a link occurs in the
  HTML, the better. If you link to "cowboy hats" at
  the top of the page, but "sombreros" towards the
  bottom of the page, search engines are going to
  view the link to "cowboy hats" as more valuable
  than the link to "sombreros."
• Link Zone - The best scenario for link love is to
  link from one page to a highly-related page. The
  closer the subjects of each are in topic, the
  higher the amount of link love that will be
  transferred. For example, it is

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Quality of internal Links

• better to link form a page about "cowboy boots"
  to a page about "cowboy hats" than it is to link
  from a page about "tacos" to a page about "cowboy
  hats." This doesn't mean you shouldn't include
  links on pages that are different, but just keep
  in mind that the link love will not be as strong
  as it could be.

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