print media

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ADVERTISING

• PRINT MEDIA
• Asmitha Shetty 02
• Mahesh Budhwant 03

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Key Terms
Advertising A paid-for form of communication. Media The agencies, means or instruments used to convey advertising messages. Print Media Includes advertising in newspapers, magazines, transit and billboards.

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Classification


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Print- Newspaper
National Newspapers

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Print- Newspaper
Local Newspapers

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Print- Newspaper
Types of Newspapers advertisements Classified Ads

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Print- Newspaper
Types of Newspapers advertisements Spotlight Ads

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Print- Newspaper
Types of Newspapers advertisements Business Card Ads

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Print- Newspaper
Types of Newspapers advertisements Circular Ads

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Print- Newspaper
Types of Newspapers advertisements Display Ads

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Print- Newspaper
Advantages

• Geographic targeting
• High credibility
• High information potential

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Print- Newspaper
Disadvantages

• Limited color
• Poor reproduction quality
• One day life span
• Unattractive layouts
• Hard to measure actual exposure

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Print- Newspaper
Strategic Use

• Coverage medium
• Geographic targeting
• Local retail ads
• High involvement consumers/products
• Rational appeals

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Print-Magazine
Specialized Magazines

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Print- Magazine
General circulation magazines

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Print- Magazine
Trade Magazines

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Print- Magazine
Weekly Magazines

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Print- Magazine
Advantages

• High color reproduction quality
• High credibility
• Pass along factor
• High information potential

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Print- Magazine
Disadvantages

• Hard to measure actual exposure
• Long lead times
• Expensive High CPMs

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Print- Magazine
Strategic Use

• Highly specialized target marketing
• Geographic targeting with zip editions
• High involvement consumers/products
• Rational and emotional appeals

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Classification


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Print- Billboards


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Print- Billboards
Advantages

• High frequency
• Geographic flexibility
• Low cost per exposure

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Print- Billboards
Disadvantages

• Fleeting message
• Limited information
• Long lead times
• Location unavailability
• Visual pollution

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Print- Billboards
Strategic Use

• Good coverage medium
• Localized support medium
• Low involvement products

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Print- Transit


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Print- Transit
Advantages

• Captive audience
• Low cost
• Supports mass transit systems

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Print- Transit
Disadvantages

• Lack of status
• Cluttered environment
• Limited information potential

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Print- Transit
Strategic Use

• Localized support medium
• High and low involvement products

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PRINT MEDIA- Rates


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PRINT MEDIA- Rates


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PRINT MEDIA- Rates
Rates http//adrates.timesofindia.com/IMtimesproperty.html http//adrates.timesofindia.com/otsmaximizer_col.html

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