SEO Predictions Of 2015 By Techno Infonet

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SEO PREDICTIONS OF 2015
- By TECHNO INFONET
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How To Succeed At SEO In 2015
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How To Succeed At SEO In 2015
Its that time of the year again. Lots of wrap-up
articles are buzzing online with digital
marketing trends and predictions, even the things
that will change in the coming years. Weve seen
many developments in online marketing as years
went by. Weve seen how many shifted from link
building to content marketing. Many have
maximized their capacity to reach audience
through social media and a lot of companies even
turned their Facebook pages down after realizing
it wasnt effective for them.
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Focus On The User
Google is placing an increasing amount of focus
on user experience. Is your website easy to
navigate? Mobile friendly? Can visitors find what
they need on the page? In the past, marketers
tailored their SEO strategies to Googles
algorithms at the expense of user experience, but
this cant be the case anymore.
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Seo To Be More Personalized
In 2015, I see SEO becoming a much more
personalized. In which search engines will start
showing results based more on what you and your
friends are interested in. They will also use
more geotargeting to make the results more
relevant. They are currently doing some of this,
but I see them using those two tactics to a much
greater extent as it makes results more relevant.
This also makes SEO harder to game. -Neil Patel,
co-founder of Crazy Egg, Hello Bar and KISSmetrics
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
User Experience As The Next Big Thing
Looking forward to 2015, I think one of the big
focus shifts for marketers will be user
experience. This is becoming more and more of an
important factor towards search rankings. By
this, I dont just mean that your website is
attractive, Im talking about the experience that
a user has when they come through from the search
engines matching their expectation based on the
query they searched for. So, if I were to
recommend one area of focus (outside of the usual
suspects like link building, etc.) then user
experience would be it. -Matthew Barby, digital
and content strategist at Wyatt International
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Greater Emphasis On Optimizing Content
As more of us begin to understand the value and
ramifications of content plus SEO, I can see a
greater emphasis on optimizing content, not just
going forward but also looking backward. Digging
into the archives on ones website to give
evergreen content the best chance to shine is one
strategy Im particularly keen to keep an eye on
in 2015! -Kevan Lee, content crafter at Buffer
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Search Will Become More Semantic
I think we will see the big trend of 2014
continue, which is that search will become more
semantic, and search engines will continue to be
focused on indicators of a users experience for
how they rank sites. So page load speeds and
mobile responsiveness will be just as important
as the text content on a site, because if a user
isnt willing to wait, or read text on a
non-mobile friendly site, then it wont matter
what the content is. Beyond that, finding better
ways to adapt content to individual users
again, back to the experience will be
key. -Jerod Morris, Copybloggers VP of
marketing
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Companies Will Take Time To Learn Seo Rather Than
Outsourcing It
Its always so difficult to speculate what
changes Google will make, or what trends will
emerge to render certain methods less effective.
So my general feeling is that in 2015, well see
more business owners make a conscious effort to
learn more about SEO for themselves, and try to
take matters into their own hands rather than
allow their visibility to be controlled by
circumstances outside their control. -Nicole
Kohler, web content strategist of WebpageFX
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Optimizing Websites For Mobile Search Is A Must
Activity
SEO will still play a huge role in marketing many
businesses products/services especially those
brands that are still building their authority
and influence online. With an ethical and
strategic approach in search marketing, a company
can easily grow its community (brand evangelists
and customers) who might potentially help the
brand to earn trust from its audience and grow
its sales/leads over time. -Venchito Tampon,
founder of Digital Philippines
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Small Niche Sites Will Reign
Googles crusade against low-quality inbound
links will take major hits by years end when a
deafening rallying cry bursts through other
rhetoric. Threatened by a perception that its
systems widely exclude some of the worlds most
relevant information, Google will release a new
mechanism that will supplement its insufficient
Disavow Tool. Publishers who cant stop
unsolicited inbound links and negative SEO will
rejoice. -Mike Murray, president of Online
Marketing Coach
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HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015
Content Will Still Be King
As SEO is now widely known not just in SEO
circles but also in different type of businesses,
numerous business owners are now switching their
online marketing strategies to SEO Services. In
2015, the competition in SEO will get tougher,
and Google will definitely not allow this kind of
inorganic search, so expect a much stringent
Google. -Robin Salvador, link building
specialist at SEO Hacker
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