Title: LED as Advertising Medium
1LED as Advertising Medium
2There are numerous advantages to using LED
technology to advertise your business LED signs
are less expensive to operate than traditional
fluorescent signs the lighting lasts much
longer your ads can appear as text, images or
videos LED signs can be installed in a variety
of locations and on many different surfaces.
Depending on your message type, LED displays can
be eye-catching and attention getting, increasing
your business' visibility.
3Outdoor Ads
Attract people to your business by using LED
signs outside to make bold statements such as,
"1,000 Items on Sale!" or "This Is the Place for
Pets!" If your LED sign is large enough to be
visible by people walking or driving by, they
might be intrigued to see what you're offering.
If your budget allows, have an LED sign created
with colorful text and images to place on a
billboard. Drivers are sure to take notice of a
large LED sign reading, "Absolutely THE BEST
Burgers in Town!" illustrated with an animated
image of a colorful big, juicy burger. Check
local government planning requirements to ensure
your LED display is permissible and there is
enough power to the sign site.
4Indoor Ads
Draw your customers' attention to your products
or services through the strategic placement of
one or more LED signs. For example, a flashing or
animated LED sign stating "Best Bargains Here!"
or "Kids' Sale Korner!" will capture your
customers' attention. You might decide on a
scrolling LED sign that creates a "message
corner" upon which your customers come to rely
for the "sale of the day" or a similar
ever-changing message. A scrolling LED sign can
also be placed in your storefront window or
incorporated into a window awning. LED messaging
can entice customers into your shop with phrases
like "Come On in for the Sale of the Day!" LED
signs can be programmed to change your message
anytime you find it necessary or effective to do
so. LED signs can be placed in virtually any area
of your business where there is an electrical
outlet some displays will also run on a 12VDC
battery.
5Vehicular Ads
our advertising can reach people far from your
actual place of business if you place your LED
signs on the sides of buses or suitable cars.
Buses can accommodate large LED displays and will
be seen by thousands of people. If your personal
business vehicle lends itself to an LED sign,
your marketing messages will travel with you
wherever you go. Your colorful display and
engaging message are likely to attract many
customers and comments.
6Offsite Locales
Other local businesses, such as some banks and
credit unions, may be receptive to placing one of
your small LED displays in their lobbies. This is
a wonderful opportunity for you to inform people
of an upcoming community event that your business
is sponsoring or a special fundraiser you may be
hosting. Areas where many people regularly
frequent are ideal locations for your LED sign
displaying appropriate messaging about your
business.
7- The new advertising
- medium for the 21st century
8Just as television revolutionized the country and
the advertising industry in the 1950's,
electronic message centers (EMC's) are making
history as the new targeted medium that speaks to
your most important audience... the people who
can drive onto your property and purchase
something immediately. As the saying goes, the
three most important factors in your business are
location, location, and location. Capitalize on
your most important resource. This outdoor
impulse buy is quite different. Instead of
reaching existing customers already inside your
store, EMC's bring more traffic in your stores.
This added volume of customers dramatically
increases your sales. You can reach a larger
audience more expensively with traditional ad
mediums. The problem is what percentage will be
inspired, get off the couch, and actually travel
to your specific location?
9- LED Displays
- where the message
- is the medium
10Optec Displays uses state-of-the-art
manufacturing processes to create outdoor text
message centers and video screens for various
applications including electronic billboards,
pylon displays time and temperature signs and gas
price changers. The main driving force behind the
rapid market growth is it's effectiveness as an
on-premise advertising medium. LED displays have
the ability to change messages instantly and
indefinitely. LED sign owners have the advantage
of being in on going direct contact with their
customers through their sign messages. Thus the
signs become more attention grabbing and are able
drive more new business for display
owners. Business owners and outdoor advertising
companies of LED sign systems are already
experiencing great success with this new way of
advertising. Some business owners even claim they
get sales increase better than advertising in
newspaper ads, direct mailers, print signs or
other conventional advertising mediums.
11With LED Display
Without LED Display
12- Advertise With
- Led Signs
- And Increase Sales
13Are you new to the term advertising and
marketing? Do you want to shift your attention
from old advertising mediums to the newest
possible ones? If yes, then you can certainly
hire a highly qualified advertising and marketing
professional. The experts in the field will
probably explain to you the entire system of
advertising and marketing through their
presentations. You will find yourself learning
about signage along with newspaper ads and TV or
radio spots. You will also hear about costly
marketing campaigns such as pay per click ads,
banners, and search engine optimization. As the
entire advertising and marketing technique
revolves around these methods, you wont get to
hear as much about LED signs. Although this
medium is hidden in the crowd, it has a
considerable and direct impact on the targeted
audience. The use of LED signs has proved to be
beneficial for the success of businesses.
According to the Small Business Administration,
the signs are the most effective, yet least
expensive form of advertising for the small
business. However, many customers are not
considering this option.
14The LED signs are effective because they add more
value to the effect of a good business that
revolves around three factors great products,
competitive pricing, and excellent customer
service. You will be amazed to know the
statistics of the impact mentioned by the State
Business Administration. It states that the
average business gets up to 50 of sales from
signage, 85 from within 5 miles of their
location. So, are you finally in favor of LED
signs that can attract the attention of the
audience, effectively convey the message in real
time, and encourage them to visit the store or
website immediately? Remember that you are not
targeting people who watch TV, listen to the
radio, or read newspapers. Your targeted audience
will be the people who are passing by your
location every day. Always keep in mind that if
you are successful in grabbing more attention,
then you are bound to get more customers.
However, it is also essential to know that LED
signs will be effective if you are advertising
about your products or services in the location
of the store.
15For More Information, Visit http//www.adtronics.
net/