Forecast of China Children English Training Market, 2014-2018

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In-depth Research and Development Forecast of
China Children English Training Market, 2014-2018

Published Huidian Research
No of pages 103
Date October 2014
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Description


Since 2008, Chinas children training industry
thrived along with the holding of the Olympic
Games and the World Expo. However, in recent
years, the competition has become fiercer. Since
2014, a great number of children English training
institutions have closed down one after another
or suffered from a narrowed market space. Apart
from the impact of government policies, the
inaccurate market positioning and
misunderstanding about the teaching methods are
major reasons for their poor business
performance. Detailed Report at
http//www.reportsandintelligence.com/in-depth-res
earch-and-development-forecast-of-chinas-children-
english-training-2014-2018-market
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Description


Chinese parents lay much emphasis on course
features and teaching resources (accounting for
40 respectively) when selecting training
institutions for their children. The second top
concern is the convenience and reputation. In
the aspect of popularity, New Oriental (25),
Rise (23), and Disney (14) all successfully
make a deep impression on Chinese parents, and in
the aspect of teaching materials, New Concept
English (42) and Cambridge Young Learners
English (34) are well known in each professional
fields. Only 4 parents have a particular concern
with price, which is in accord with the situation
of family expenditure for children English
training.
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Description


Compared with the nearly saturated adult English
training market, English training for middle
school, primary school, and pre-school students
will become the major driving forces for future
development of the industry. In 2013, the market
size of English training for Chinese middle and
primary school students amounted to CNY 46.15
billion. New Oriental excels in this market with
its lions share in whole China and becomes a
leader of the industry. Enquire about Report
at http//www.reportsandintelligence.com/enquire-
about-report/159823
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Table Of Content

• Development Environment of Chinas Children
  English Training Industry 
• Development Status of Chinas Children English
  Training Industry
• Market Operation Situation of Chinas Children
  Training Industry in 2014
• Development of Chinas Children English Training
  Market Segmentations
• Consumption Demand Characteristics of Chinas
  Children English Training Market
• Competition Landscape of Chinas Children English
  Training Industry in 2013
• Get full TOC at http//www.reportsandintelligence
  .com/in-depth-research-and-development-forecast-of
  -chinas-children-english-training-2014-2018-report
  s-market/table-of-contents

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