Techniques Which You Should Have To Stop In SEO 2015

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• Techniques Which You Should Have To Stop In SEO
  2015

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About SEO 2015
SEO is not a stagnant science. Its a very
dynamic process with tricks and tips that may
propel you to the top one year, and literally do
the reverse the next. Googles mission is
simple They want to provide the most accurate,
user-friendly search experience possible. This
means the search algorithms they generate are
always in flux, as the mission is a truly complex
goal. The result is that companies need to stay
on the current pulse of SEO trends. Since most
small businesses dont have the luxury of a full
time SEO professional, I have outlined below the
most common past practices that will no longer
serve you in 2015. In addition to calling out the
most common archaic practices, I also suggest
some modern alternatives that will help you in
your quest for better rankings.
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Here Some Dark SEO Tactics You Have To Stop In
2015
Stop Stressing About Backlink Volume
Some experts will still tell you that you need as
many links pointing to your content as humanly
possible. This is simply no longer the case.
Links are critical to your ranking health (or at
least a sizable factor), but more is not more. In
fact, if you solicit links from sites that either
have questionable reputations in Googles mind,
or are simply irrelevant to your industry, your
rankings could suffer. In this modern age, there
are many websites with only a few well-targeted
back links that own the top rankings. Relevancy
is your guideline here, not quantity. Googles
pervasive Penguin update keeps emphasizing this
necessity, so make this your SEO link mantra in
2015.
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Here Some Dark SEO Tactics You Have To Stop In
2015
Article Submissions
If the word "EzineArticles" falls out of your
mouth when you start talking about your SEO, you
should just stop right there. Even before the
Panda update, this really wasn't the best use of
your time and essentially was just a way to get
some quick links back to your site. Instead
of going after easy links, why not work on
building relationships with bloggers and work on
writing guest posts that can add value to their
site and community while benefitting you with
exposure to their audience and possibly building
a quality reference from an authoritative site.
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Here Some Dark SEO Tactics You Have To Stop In
2015
Press Releases Without News
Public relations is a conversation between a
company and all of its different stakeholders. It
encourages company transparency and works to the
benefit of all parties. PR is about building
awareness and leveraging relationships through
various channels and markets. Kinda sounds like
link building, doesn't it? Press releases for the
sake of links alone is probably just as close to
a waste of time as article submissions. Remember,
no quick fixes. Do something newsworthy and
good. You'll be helping someone else at that, in
turn can help you with effective media relations
and the links will follow.
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Here Some Dark SEO Tactics You Have To Stop In
2015
Quit Obsessing Over Keyword Density
One of the major factors in bad content in the
last handful of years stemmed from the obsessive
practice of adding keywords. Many turned this
into a mathematical quandary, insisting that X
percentage of keyword density was required for
significant rankings. This is very old news.
Google quickly realized that writing content for
search bots meant that human beings were turned
off by the robotic, awkward language. Now,
Google uses something called latent semantic
indexing (LSI). In essence, this means that you
dont have to litter your content with all the
keyword phrases you want to rank on LSI will
assume that similar phrases are also relevant.
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Here Some Dark SEO Tactics You Have To Stop In
2015
Reciprical Linking Link Exchanges
What is this, 2004? Link exchanges are just
another way to try to take the work out of
gaining links and earning trust by swapping links
with another site. Can you think of a more
easily detectible signal that you could throw at
a search engine to let them know you're trying to
get cheap, useless links? Think of a link as an
endorsement of sorts. A link should mostly be
used when it makes sense and can help the visitor
by pointing them to additional resources or
related material.
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Here Some Dark SEO Tactics You Have To Stop In
2015
No More Excessively Wordy Content
It used to be a practice that more words were
more valuable, just like we assumed with keyword
density. In part as a response to the short
attention spans of most internet users, Google
now values brevity over wordiness. This goes
straight back to the focus on quality over
quantity. It also highlights the power of various
content offerings like videos and images. Words
are no longer the darlings of SEO since people
appreciate multiple content types, search engines
now do as well. This means you should no longer
feel pressured to produce 2,000 word articles for
everything you publish. Instead, focus on the
quality of what youre creating. Say what you
need to say to impart value and education, and
nothing more.
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Here Some Dark SEO Tactics You Have To Stop In
2015
Ignoring Social Signals
Thankfully most blogs and websites nowadays have
social sharing buttons of some sort.
Unfortunately, many site owners aren't paying
attention to these social signals, what they
mean, or their potential.
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