Dallas Online Marketing Expert Simplifies Explanation on How SEO Works

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Dallas Online Marketing Expert Simplifies
Explanation on How SEO Works
For many, especially those who are not familiar
on how the web works, search engine optimization
is a very far-fetched topic and is only relegated
to people who are tech savvy and into online
marketing. As a SEO practitioner for over a
decade, I make it my responsibility to explain
how optimizing websites for search engines work
to every prospect client in the simplest way
possible. If you are someone who doesnt want to
hear jargons and would just like to understand
how SEO works in laymans terms, then you have to
continue reading below. What is SEO? SEO
stands for Search Engine Optimization. It is a
process that involves a set of strategies to help
a website be seen on top of search results
(Google, Yahoo, Bing) and rank for a specific
keywords. For example, if you are selling fondant
cakes and you want to sell them to New Yorkers,
then the best keyword that you can use so that
you will be found by potential customers is
Fondant Cakes New York or New York Fondant
Cakes. SEO is designed to help searchers
(potential customers) easily find your product or
services on the web.
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How SEO Works? Search Engine Optimization is
composed of two major strategies On-page
Optimization (processes that needs to be done on
your website so that it would be easily seen by
search engines) and Off-page Optimization
(processes that are done externally or on other
webpages to help your website rank on top of the
search results). How On-page Optimization
Works? The very foundation of SEO is on how you
enhances your website on the inside so that
search engines like Google, Yahoo, and Bing can
see it and rank it higher in search results.
On-page optimization can be compared to rigging
up your sports car. You need to make sure that
every part of the machine is well maintained so
that it can run fast and outrun your fellow
racers. A website is like a sports car. You need
on-page optimization to make it outrank your
online competitors. How Off-page Optimization
Works? Since getting the top spots in search
results is quite important in SEO, off-page
optimization must be paired off with on-page
optimization to get desirable results. Off-page
optimization can be compared to public relations
companies to a politician. They need to create
publicity using tried and tested media channels
to uplift the reputation of the politician to
increase the likelihood that people would vote
for him in the upcoming election. In this
comparison, the public relation companies and
what they do are the off-page optimization
process and the politician is your website. The
voters are your potential customers. In off-page
optimization, every link, mention, and feature
from another online channels can be considered as
votes telling search engines that your website is
credible and should be rank higher than any other
websites in the same niche. Why SEO? When 70
of searchers click the non-paid (organic) results
every time they look for product or information
online, then search engine optimization should be
on top your internet marketing strategy
priorities. 93 of those who use the internet
start their online experience with a search
engine. This figure alone should give you a hint
how important SEO to help you put your website in
front of your potential customers. Not getting
found on the internet nowadays is equivalent to
brand suicide. Thus, you have the choice to
remain invisible or reap more profits using SEO
by attracting more paying customers. By Dallas
SEO Expert - Qamar Zaman
This document is originally published at CNN
iReport.