Internet Marketing Service:A Digital Industry In India - PowerPoint PPT Presentation

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Internet Marketing Service:A Digital Industry In India

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India’s Internet economy will grow to almost Rs.10 trillion by 2018, accounting for 5% of the country’s gross domestic product (GDP) compared to Rs. 3.6 trillion contributing 3.2% to GDP in 2013. – PowerPoint PPT presentation

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Title: Internet Marketing Service:A Digital Industry In India


1
Internet Marketing Service A Digital INDUSTRY
IN India
2
Flow of Presentation
  • Stats about Internet Generation of India
  • Industry Growth Vision
  • Government Support and Investments
  • Skills and Talent acquisition in Industry
  • Top Headlines in Industry
  • Market Share Digital Marketing
  • E-Commerce Industry- Digital Edge
  • A Step towards Digital India Campaign
  • What makes us different from others?
  • Why make us your Digital Marketing Partner
  • Services We Offer

3
 Stats about Internet Generation of India
  • In December 2014, Indias Internet user base
    reached 243 million, the third largest in the
    world behind China (641) and the USA (279), while
    the number of users of social media and smart
    phones grew to 100 million.
  • India had one of the lowest internet penetration
    with only 19 of its population online, whereas
    China accounts to 46, USA 87, Russia 59,
    Brazil 53, UK 90, Germany 86, France 86, and
    Japan 86.
  • Internet Live Stats

4
Industry Growth Vision
  • Indian Consumer Market is witnessing Exponential
    growth and is projected to go fourfold in near
    decade and this will make India as 5th largest
    consumer market by 2025.
  • - McKinsey
  • Indias Internet economy will grow to almost
    Rs.10 trillion by 2018, accounting for 5 of the
    countrys gross domestic product (GDP) compared
    to Rs. 3.6 trillion contributing 3.2 to GDP in
    2013
  • - BCG IAMAI

5
Government Support and Investments
  • Government spending in India is set to rise to
    3.4 billion from 1.4 billion in the same time
    frame.
  • The country also saw a 10-fold increase in the
    venture funding that went into Internet companies
    in 2014 as compared to 2013.
  • More than 800 Internet start-ups got funding in
    2014 as compared to 200 in 2012
  • - Boston Consulting Group (BCG)

6
Skills Talent acquisition in Industry
  • Digital Marketing to create 1.5 lakh jobs by 2016
    in India as Country is emerging as a digital
    outsourcing hub for diverse services including
    online advertising, social media and website
    design.
  • Economic Times
  • Digital Marketer is second hottest Job Profile in
    2015 and Digital Marketing Stands in Top 5 Skills
  • - LinkedIn

7
Top Headlines in Industry
  • Facebook has signed a partnership with WPP's
    media agency conglomerate GroupM, its first deal
    with an advertising agency in India. 
  • Cognizant acquires digital marketing agency
    Cadient Group.
  • Amazon India plans spending of Rs150 cr on
    advertising this Year
  • Flipkart is pushing fashion lifestyle brands and
    henceforth acquired myntra
  • Markets and Markets expanding in India.
  • IBM opens digital marketing analytics and
    solutions.
  • Wipro won 10 deals in digital space in Q3, TCS
    sees billion opportunity in digital, see good
    FY15.

8
Market Share Digital Marketing
  • The online advertising market in India is
    estimated to reach Rs 3575 crore (578.13 million)
    by March 2015
  • 30 rise seen from Rs 2750 crore (US 444.72
    million) in March 2014.
  • Search advertisements constitute 38 of total
    advertisement market share followed by display
    advertisement at 29.
  • India's mobile-ad impression volume grew 260 per
    cent since July 2013.
  • The estimated market share of mobile marketing
    will reach 1400 crore by 2015.

9
E-Commerce Industry- Digital Edge
  • E-commerce Companys market share by revenues is
    more than Rs.25000 crore by year 2014.
  • Six years back, there was no single
    billion-dollar Internet company in India now
    there are seven of them.
  • They comprise three public companies, Info Edge
    (India) Ltd, Make My Trip Ltd and Justdial Ltd,
    and four private companies - Flipkart,
    Snapdeal.com, Paytm.com and InMobi.com. 

10
A Step towards Digital India Campaign
  • We, Brainmine Web Solutions as Digital
    Marketers not only prefer to work with start-ups
    and accept the challenges that come with new
    websites but also prefer to work as consultants
    to mid-sized company or brands.
  • We understand the need of time that your
    business starting from having website to online
    promotion and building reputation and branding.

11
What makes us different from others?
  • Brainmine Web Solutions are strictly white hat
    SEO firm
  • Since we are a smaller company that means you
    will get more personalized attention.
  • We take on clients where we believe and can help
    so as to not waste your money or our time.
  • We have people that come from PR, a web
    development background or Content Marketing.

12
Why make us your Digital Marketing Partner
  • Brainmine Web Solutions Focus on ROI with right
    execution and adding real value to your Business.
  • Our approach is different to achieve the goals,
    the concepts remain same but with every business
    and industry insights our strategy and plan
    changes.
  • We do things differently sometimes structural
    SEO, PPC, FB ads or improve Social Presence via
    SMO, mobile friendly website or a mix of multiple
    strategies.
  • Cost effective approach that does not mean cheap
    work but innovative and unique work that weight
    fundamentals of your market.

13
Services Brainmine Web Solutions Offers
  • Search Engine Optimization
  • Link Earning
  • Reputation Management
  • Paid Advertising (PPC)
  • Local SEO
  • Social Media Optimization
  • Social Media Advertising
  • Content Marketing
  • Email Marketing
  • Web Design and Development
  • Mobile SEO and development
  • Application (Android, IOS) Development
    Marketing
  • SEO Consulting and Outsourcing
  • Infographic Marketing

14
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