Effective Business Communication

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5 Keys for Effective Business Communication
MMM Training Solutions
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The key learning in this presentation have been
adapted from the life of the iconic speaker,
Martin Luther King, Jr.
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5 Keys for Effective Business Communication

• Conviction

1. Have Conviction
2. Use Symbolism Metaphor
3. Use Intentional Repetition
4. Be Passionate
5. Be Relevant

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1. Have Conviction

• Whatever else an audience may miss, conviction is
  what they will immediately perceive if the
  speaker truly has it
• It is not the words but the intention behind the
  words that makes the message persuasive
• A communicator can have great acting skills but
  can never mimic true conviction if he doesnt
  really feel it within his soul

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• 2. Use Symbolism Metaphor

• Here are examples of Kings incredible use
• of metaphors
• segregation, referred as dark and desolate
  valley
• racial justice referred as a sunlit path.
• discontentment, referred as a sweltering
  summer
• freedom and equality referred as invigorating
  autumn

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2. Use Symbolism Metaphor

• Symbols Metaphors serves these purposes
• Conveys the meaning of the words
• Invokes powerful feelings and emotions that the
  listener immediately associates with it
• Very useful in everyday business presentations
  and in conversations where one is selling an
  idea

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3. Use Intentional Repetition

• During that speech, Dr. King repeatedly used
  phrases like
• We will not be satisfied
• Go back
• With this faith
• I have a dream
• This was an intentional and perfectly executed
  rhetoric that kept bringing the listener back to
  the core idea or theme that is being conveyed

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4. Be Passionate

• History tells us that even though Martin Luther
  King had some notes with basic pointers on it, he
  almost never used it when he gave the speech.
• A good communicator will own what he is trying
  to convey and of he or she truly believes and
  knows what they are talking about, they need not
  refer to any script. Their heart and mind can
  convey their thoughts just as well.
• This is a popular technique with business leaders
  who are looking to motivate their teams and
  galvanize them into action.

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5. Be Relevant

• When communicating you should always be striving
  to answer the question that is in the listeners
  mind, What Is In It For Me?.
• The promise of freedom and equality is what Dr.
  King had to offer the audience and this
  captivated their attention.
• There is great truth in the following axiom
  People dont care how much you know until they
  know how much you care.

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5 Keys for Effective Business Communication

• It is impossible to engage and influence any
  audience unless you know what is on their mind.
• Gone are the days when business theory advocated
  that leaders should cater only to the mind and
  not to the heart.
• The more personal and engaging the conversation
  is the more effective it will be.

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