Market Research Services - Research Optimus - PowerPoint PPT Presentation

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Market Research Services - Research Optimus

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Research Optimus offers a complete range of research and data analytical services. Its services include financial research, market research, pharma research, and business analytics. ROP’s market research services include both quantitative and qualitative research. Some of its services include market research surveys, primary market research, international market research, etc. ROP’s team is trained on all the modern techniques of market research. With the combination of its experience and the latest tools, the team can provide timely and accurate market research at all times. – PowerPoint PPT presentation

Number of Views:48
Updated: 8 September 2015
Slides: 11
Provided by: researchoptimus
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Title: Market Research Services - Research Optimus


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Brand Research
  • Brand research puts you ahead of competitors,
    offering unique presentations opportunities.
  • Our Branch Research services include
  • Positioning strategy
  • Deciding on promotional/marketing mediums
  • Determine customer relations
  • Perceptual mapping
  • Optimization of brand positioning
  • And monitoring brand value

3
Online Research
  • We are exposed to endless data on the Internet
    that, when properly analyzed, can provide endless
    information to owners of any industry.
  • Our methodologies of online research include
  • Focus groups
  • Web reporting
  • Voice of the Customer (VOC)
  • Willingness to Pay (W2P)
  • And Customer Satisfaction (CSAT)

4
Data and Survey Analysis
  • Data analysis involves inspecting data, cleaning,
    transforming, and modeling said data to highlight
    important information.
  • To perform this analysis, we use software tools
    including SPSS, SAS, R, and Microsoft Excel.
  • Make business decisions based on the needs of the
    market by analyzing survey data to inform your
    company.
  • We use methodologies including
  • CSAT
  • CATI
  • Survey Panels
  • OLAP

5
Multivariate Bivariate Analysis
  • Bivariate analysis allows for the analysis
    between two variable (often denoted as X, Y) to
    test hypotheses of association and casualty by
  • Defining the nature of the relationship
  • Identifying the type and direction of the
    relationship
  • Determining if the relationship is statistically
    significant
  • And identifying the strength of the relationship
  • Multivariate analysis is similar however,
    multivariate studies have more than one dependent
    variable

6
Qualitative/Quantitative Market Research
  • Our Qualitative Market Research services gather
    data from subjects through
  • Focus group interviews
  • In-depth interviews
  • Random probability sampling
  • Projective techniques
  • And questionnaires
  • Our Quantitative Market Research process
    includes
  • Defining the problem to discover tools for
    analysis
  • Research design free of extraneous variables
  • Data collection
  • And report writing and presentation

7
Business/International Market Research
  • Our Business Market Research services offer tools
    for your company to thrive, with research in
  • Consumer market business
  • Business to Business (B2B) marketing
  • Qualitative/quantitative market
  • Methodological approaches
  • PESTEL analysis
  • SWOT analysis
  • And competitor intelligence
  • Whether importing or exporting, our International
    Market Research services will get you ahead of
    the game. We provide
  • First mover advantage
  • Second mover advantage
  • PESTEL analysis
  • SWOT analysis
  • Cost advantage
  • Country business environment analysis
  • And risk environment analysis

8
Market Research Surveys
  • Market research surveys are designed to help you
    learn about your target market audience using
    demographic data.
  • For this task, you need experts like ours in
  • Survey designs
  • Questionnaires
  • Programming
  • Hosting
  • Quota management
  • Data analysis and statistical services
  • And survey panels

9
Primary Market Research
  • Primary (not secondary) market research gets your
    business ahead of its competitors.
  • Let us help you with our teams expertise in
  • Primary data
  • Competitor intelligence
  • Focus group interviewing
  • Questionnaires and survey design
  • Target audience profiling
  • Data collection and processing
  • Data analysis
  • And report generation and presentation

10
Contact us
  • In addition to Market Research services,
    Research Optimus offers services in Financial
    Research, Pharma Research, Scientific Research,
    Media Research, Research Report, and Business
    Analytics.
  • See how we can be of service to you by visiting
    us at http//www.researchoptimus.com/
  • Or email us at info_at_researchoptimus.com
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