Niche Marketing – Who is Your Perfect Customer?

1
Inspiration and Marketing Strategies for
Entrepreneurs
Tammy Hawk-Bridges
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
2
Hi there! My name is Tammy Hawk-Bridges. I
provide marketing training and education for
entrepreneurs. I hope youll visit my website
Perfect Marketing Equation - www.perfectmarketing
equation.com and also follow me on Twitter
_at_THawkBridges.
Hi there Im Tammy! Ready to learn about
marketing?!
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
3
Niche Marketing Who is Your Perfect Customer?
Perfect Marketing Equation
All Rights Reserved.
4
Want the secret to huge success and riches?
Focus.
Laser focus and super-clarity.
This is the magic potion that makes dreams come
true. People that are incredibly successful are
FOCUSED. They know what theyre doing, why
theyre doing it, and WHO theyre doing it for.
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
5
In this marketing lesson were going to talk
about your Perfect Customer. This is the person
or company thats the perfect fit for your
business.
What makes marketing especially hard is the fact
that we now live in an 8 second or less attention
span world. Youre not just competing for
business, your competing for someones attention.
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
6
Niche Marketing is About Achieving a Connection
If you dont have ANY sort of marketing strategy
in your business and you have no idea who youre
even talking to, then you dont even know if they
even care about what you sell in the first place!
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
7
How do YOU Take in information? Do you scan
everything while youre reading Facebook, sending
a text and buying a pair of shoes online? If yes,
then youre just like the majority of us. If you
read every little detail of every thing and let
every little second of it sink in, then not only
are you 2 of the population, but youre a
marketers wet dream.
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
8
We are a society of people that are exhausted by
information and we have everything we want at our
fingertips. So if you arent talking directly to
ME in a language that I understand, well then
guess what? I dont hear you! If your marketing
efforts are generic, guess what? I dont hear
you.
You cant just talk to me about things YOU need
to sell. You have to talk to me about things I
need/want to buy. Do you understand the
difference?
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
9
Niche Marketing Connect with Your Perfect
Customer in 5 Steps
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
10
1. Who are they?
You should be SO intimate with your Perfect
Customer profile that you have an avatar of them
youve even given a name to. It needs to be
printed out and put on your wall above your
computer so theyre constantly in your face.
Not only that but they need to be the first
consideration for every single decision you make
in your business.
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
11
2. What is their language?
Are you able to talk to your Perfect Customer in
their language? Do you know their needs? The
problems they face in their business? What are
they looking for? What do you do that is
perfectly aligned with their needs?
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
12
3. How do they know?
When your Perfect Customer visits your website do
they know youre talking to them at HELLO? The
average person spends about 3 seconds on a
website before theyre onto the next thing. What
makes them stay?
Remove yourself from the equation, also remove
your ego and your own agenda and look at
everything from their perspective. How does it
look?
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
13
4. What do they need?
Have you done hard research and youre 100
certain that youve matched something they need
with what you sell? What kinds of research? How
extensive? What were your resources? Are you sure
theyre 100 accurate? So much that youre
willing to bet everything on it?
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
14
5. How will you attract them?
In the world of the 8-second attention span its
not enough to ask people to buy something from
you, you have to compel them to! By using a
tool like blogging you can put yourself in a
position of an expert and write brilliantly about
problems your Perfect Customer faces and then
give them solutions.
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
15
Niche Marketing Magic
When you learn to talk the language of your
Perfect Customer so well, so eloquently, this is
when the magic happens in your business.
So I ask you Who is your Perfect Customer?
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
16
If you dont know or youre feeling uncertain,
come to terms with this before you go any further
in your business.
Know your Perfect Customer well, let them be the
motive of every decision. I promise you, these
are the business tactics and marketing strategies
of success!
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
17
If you enjoyed this presentation you can visit my
blog and read the entire post
http//www.perfectmarketingequation.com/niche-mark
eting-who-is-your-perfect-customer/
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
18
Please visit www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
19
Also check out these FREE training
resources Design Your Own Marketing Strategy
Process www.perfectmarketingequation.com/marketi
ng-strategy-blueprint-for-2015/ How to Find
Your Niche www.perfectmarketingequation.com/niche
-marketing/ The Pajama Entrepreneur www.thepjent
repreneur.com
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
20
Also check out my Video Marketing Library for
quick lessons on how to market your
business! www.perfectmarketingequation.com/market
ing-videos/
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
21
Connect with me! Twitter www.twitter.com/THawkB
ridges Facebook www.facebook.com/TammyHawkBridge
s YouTube www.youtube.com/user/THawkBridges Goo
gle https//plus.google.com/u/0/TammyHawkBridges

Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.