Magazine Conventions

1
Magazine Construction

• Lucy cooper

2
Conventions

• What you get on front covers

3
1.
Masthead
8.
Selling Line or Banner
Web-links? Ears?
9.
Tagline
2.
Kicker
10.
Feature Article Photo
3.
Cover Line
11.
Headline
12.
Anchorage
4.
Secondary Lead
13.
Flash
14.
Menu Strip
5.
Plug
6.
Graphic Feature or Puff
15.
Bar Code
16.
Date Line
Caption
7.
4
1.
Masthead
Selling Line or Banner
8.
Web-links? Ears?
9.
Tagline
2.
Kicker
10.
Feature Article Photo
3.
Cover Line
11.
Headline
12.
Anchorage
4.
Secondary Lead
13.
Flash
14.
Menu Strip
5.
Plug
6.
Graphic Feature or Puff
15.
Bar Code
16.
Date Line
Caption
7.
5
The masthead on the rolling stone magazine is a
very traditional front and it is very known
because of that font. The masthead tells me that
it is quite an old and classic magazine. Rolling
stones have a very strict look with the black,
red and white this keeps it simple but very slick
cover. Rolling stones re use the same graphic
feature in a lot of their magazines but I think
it works very well. I think the anchorage helps
me understand the photography on the front of the
image because the anchorage says INSIDE STORY ON
A MODERN DAY ICON, and the image relates because
the model kind of hides her face so her body
posture could be seen as she is hiding something
but at the same time she looks very high fashion.
Although the cover is very simple there is
still a lot of important information on the
front, these are called kickers, these are use to
grab the audience attention, but want them to
keep reading on. The composition on the cover
works very well, the anchorage is bold but works
well with the photo. I think all of the text is
placed around the image, I think they have done
this because the photo is so high quality that if
you covered it up you would not give the same
effected it does.
6
Rolling stones stick to a very classic style, so
their language is very straight to the point, so
they can draw in the audience. The cover is not
very full because it does not contain any selling
lines, plugs and captions I think this is because
the rolling stones magazines are so popular that
they dont need extra things to get attention. I
all so think they need this so they could keep
their classic looking style. When using the rule
of thirds grid, everything fits into the grid
perfectly and you can tell that the cover is
really thought though. I can only see three
different fonts one is the masthead, the next is
quite a tall fonts this is used for the anchorage
and the last font is the same but it is in
italics. I think the different types of font are
used very well on the cover, I think because of
the style the cover has I think they try to keep
it simple and classic but very effective at the
same time. By using the RULE OF THIRDS grid I
can see that the cover is well thought out.
Normally the rule is that the masthead is at the
top across the whole grid. The models eyes are
normally at the middle to square. And all the
text is everywhere else. They do this because it
is easier on the eyes and it is more appealing to
the audience.