Leveraging a Microsite Platform for Successful Marketing

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Leveraging a Microsite Platform for Successful
Marketing
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• Most customers need accurate and specific
  information about the product or service they
  wish to purchase. A microsite platform delivers
  what your customers need in a concise and
  comprehensive format. Plus a microsite can be a
  key driver to help your marketing plan be as
  successful as possible.

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What a Microsite Provides

• Even if a business has just one or two products
  or services, microsites can present the
  information in multiple ways based on your target
  audience.
• Present industry-specific solutions
• Give detailed information on products or services
• Target a specific audience based on their unique
  needs
• Present options or choices in different ways

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How Microsites and Marketing Work Together

• Every microsite page is an opportunity to market
  your business. The techniques available can be
  blended for each page to suit the specific
  marketing objectives.
• Leverage content enriched information based on
  search engine optimization (SEO) for the page
• Link to social media sites so visitors get the
  specific information they need right away
• Gather crucial visitor information to gauge the
  success of the microsite page
• Provide a consistent marketing message across all
  microsites, but tailored for each page to achieve
  better conversion rates

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Put Everything Together with Direct Marketing
Automation

• Managing multiple microsites may seem like a
  daunting task when some businesses struggle with
  just a single website. With direct marketing
  automation using the Fyoosion solutions the
  effort is simpler while the results are
  astounding.
• Roll out multiple microsite pages in a fraction
  of the time
• Utilize comprehensive A/B Testing to validate the
  best options for the microsites
• Update pages with the most current information
  quickly and easily
• Link specific microsite pages to email marketing,
  direct mail, social media and more

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• Gather detailed statistics about the number of
  visitors, types of visitors, and their
  demographics including location, browser
  information, income levels, other sites
  frequented and more
• Reduce shopping cart abandonment or page bounce
  rates by providing options that reignite interest
  in your products or services
• Leverage affiliates through microsites to provide
  customized experiences to keep affiliate traffic
  moving in your direction

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Conversion Rates Go Up with Microsite Platforms

• By delivering the exact information that your
  target market is seeking, visitors are more
  likely to stay on your site longer and are more
  likely to convert from visitor to customer.
• Create a specialized marketplace through
  microsites that attract specific types of
  customers. For example a baby products website
  may have a microsite specifically for expecting
  mothers, then another site for new parents, and
  then a third site that offers baby shower gift
  options.
• Connect all marketing channels together for
  maximum results. Your business can utilize
  direct mail with a website link or QR code for
  the reader to scan and get to your microsite
  easily. Your email newsletter can promote a new
  microsite for your business. Social media can
  create specific posts with links to the page, or
  create a separate social media page if you
  prefer. All channels can work together to get
  visitor traffic rising and the quality of leads
  improving. This will generate higher conversion
  rates.

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• Content becomes more effective through consistent
  use and tuning of SEO across all of your web
  pages including microsites.
• Use a solution that makes the work easy.
  Fyoosion offers the best in class tools to help
  you manage multiple microsites, affiliates,
  email, social media, blogs and more.
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• Do not let another opportunity pass by. Your
  marketing plan can be reinvigorated through the
  use of a microsite platform and you will see
  improved conversion rates along with successfully
  achieved objectives. Contact Fyoosion to find
  out more information about their direct marketing
  automation solutions and microsite management
  tools for your business.

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Thank You

• Contact Us
• fyoosion.com
• info_at_fyoosion.com
• 1(848)228-2546
• 4 POPLAR AVE, NORTH BRUNSWICK, NJ 08902