The Value of Labels in Proper Branding

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• When it comes to a companys reputation, its not
  just their products that matter. The reputation a
  companys brand has among consumers can be just
  as important as the products they make, if not
  more important.

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• A company's brand is essentially a promise to its
  customers that lets them know what separates
  their products and services from the competition.
  A brand is a representation of a company's
  identity as well as its goals and the reputation
  it wants to make for itself. The most successful
  companies are able to charge more for their
  products based on the strength of their brands.

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• What does a company need to do before it can
  establish a strong brand?
• Establish the company's mission
• Determine the value of the company's products and
  services
• Understand the company's current public
  perception
• Determine what public perception the company wants

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• Once a company has determined what it wants its
  brand to be, it needs to come up with a way to
  display it to the public. Labels play a key role
  in establishing a brand. A company's product
  labels communicate to consumers exactly what a
  brand is meant to represent.

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• Product labels give consumers important
  information about those products. This
  information includes

Identification a good label is not only
pleasant to look at, but it also immediately
identifies the product and its manufacturers.
Description strong labeling includes a basic
introduction to the product, including its
purpose and how to use it.
Grading if products come in different sizes,
qualities, etc., a label should clearly mark them.
Customer protection by including selling
price, product quantity, and other such
information, labels help customers know they're
not being taken advantage of.
Brand promotion in addition to providing
important product information, labels tie a
product to its manufacturer and associate it with
its maker in the public eye.
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• What factors should be taken into consideration
  when creating a label?

The product a label should always be fit to
match a products size, color, materials, etc.,
so that they work well on the product.
Environment what kind of environment is the
product used in (extreme cold or heat, humidity,
hazardous situations, etc.)? The label should be
designed to survive those conditions.
The label's purpose is the label just there to
have the company's name? Does it need to include
supplementary information? Pricing? Safety
warnings?
Economy a label should never be too busy. It
needs to communicate all necessary information as
efficiently as possible.
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• As you can see, there are a lot of factors that
  go into designing a strong label. To create a
  label that establishes your company's brand and
  contains all necessary information, it's best to
  partner with a printing and labeling company like
  Southern Coating Nameplate with experience
  helping companies create effective labeling
  campaigns.

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• Southern Coating Nameplate has years of
  experience helping companies create labels that
  help them establish their brands. SCN can create
  a variety of label types, including

Metal plates
Pressure sensitive labels
3D dome labels
Graphic overlays
Unique Identifier Labels (UID)
Injection molded tags
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• Southern Coating Nameplate has been serving all
  of its customers labeling needs since 1970.
  Since that time, SCN has been committed to
  providing the highest quality products and
  customer service possible. Learn more at
  scninc.com, or speak with a customer service
  representative at [phone].

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Summary

• Establishing a strong brand image is an important
  step for every company, and product labels are a
  key part in doing so. Labels convey important
  product information, communicate a brand's image,
  and provide customers with guarantees that
  protect them.