Foundamental of Social Media Optimization Services - PowerPoint PPT Presentation

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Foundamental of Social Media Optimization Services

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Smo is defined by the distribution of social objects and their ability to rise to the top of any related sarch query, where and when its performed. – PowerPoint PPT presentation

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Title: Foundamental of Social Media Optimization Services


1
Fundamental of Social Media Optimization Services
2
Social Media Optimization
  • SMO is defined by the distribution of social
    objects and their ability to rise to the top of
    any related search query, where and when its
    performed.

3
The Six G's of Social Media Marketing
  • Do be-
  • Genuine,
  • Generous,
  • Grateful
  • Don't be-
  • Greedy,
  • Grandstanding,
  • Grabby

4
SEO vs. SMO
  • SEO
  • SMO
  • Site traffic, number of visits
  • Search engine results
  • Exposure
  • Measuring link conversion,
  • Marketing to search engines
  • On site optimization
  • Meta database consists of html title tags, image
    titles, bolded text - ranking is based on coding
  • Number of quality visits, conversation
  • Social media search
  • Buzz
  • Building a community
  • Marketing to targeted audiences
  • Content
  • Off site optimization
  • Meta database consists of tags, titles and
    description that grab people's attention.

5
(No Transcript)
6
16 Rules of SMO Services
  • Increase Your Likability
  • Make Tagging and Bookmarking Easy
  • Reward Inbound Links
  • Help Your Content Travel
  • Encourage the Mash up
  • Be a User Resource, Even if it Doesnt Help You
  • Reward Helpful and Valuable Users
  • Participate
  • Know How to Target Your Audience

7
  • Create Content
  • Be Real
  • Dont Forget Your Roots, Be Humble
  • Dont Be Afraid to Try New Things, Stay Fresh
  • Develop an SMO Strategy
  • Choose Your SMO Tactics Wisely
  • Make SMO part of your process and best practices
    Page

8
How to use SMO for business- tips tricks
  • Provide your target people with ground like
    video, audio, mobile accessibility, widget
  • Regularly update fresh content
  • Expand your network of influencers and expand
    your network of content too
  • Focus on social media sites and know your target
    spectators
  • Track and measure the conversion to calculate ROI

9
Principles of SMO
  • Share, go real time, educate- don't market
  • Go multichannel
  • Think multimedia
  • Think like a publisher
  • Give information away from free
  • Target your niche
  • Listen
  • Show your passion
  • Engage

10
  • These days social media optimization is
    changing market landscape so fast that companies
    are struggling to adapt their strategies and
    tactics.

11
  • For more detail visit
    here
  • Vertex Plus Software Pvt.
    Ltd.
  • B-19, 10-B Scheme, GopalPura Road, Jaipur,
  • Rajasthan - 302018 INDIA



  • Contact us 91 141 6622222
  • 91 141-6622202

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