Google Algorithm Update History 2015

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Google Algorithm Update History 2015
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The bridge between the searcher and the content
has been elaborated upon with Google algorithm
changes in 2015, outlined in this brilliant, yet
very long (83 slides), Moz presentation, created
by Rand Fishkin. Who uses Google to find answers?
Humans. Who writes the content that is shown on
the search engine results page? Humans. 83?! I
dont have time for that!we know youre really
busy, so here are the 5 need-to-know golden
nuggets important to your business in 2015.
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1. Google Speaks our Language and Knows What We
Mean
Google now understands the context of a question
and tries to answer as correctly as possible,
even if it is a location-based question such as
How do I, What is the Capitol of.., Where is
the nearest, News websites for, etc.
On the topic of intent, one of the changes to
Google in 2015 will be added understanding of
misspelled words. Fun fact 7 of searches are
misspelled. This only means more traffic to you,
especially if you sell products like
conscientious collectibles or miniature
questionnaires. Wihle you mhigt selpl wrods
iortccrlney, Gogloe slitl kwons waht you maen.
Cool, right?
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2. Synonym Understanding Brings Out Your Value
A couple years ago, search engine optimization
was about using certain key phrases and keywords,
targeted at a certain audience or group. Now,
since Google understands synonyms, it is much
easier to optimize a webpage and direct it toward
a certain audience. Somebody searching for
turquoise umbrellas will also see aqua
umbrellas on the search engine results page. So,
as long as your content is surrounding a certain
topic, you no longer have to worry about key
phrase density.
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2. Synonym Understanding Brings Out Your Value
Due to selling such a specific product,
2010-Google had a hard time connecting potential
customers to your website. Unsatisfied with your
sales, you decide to close down and reopen in
2015. After your re-launch, you are surprised to
find that many more people are finding your
website by searching key phrases with synonyms in
them. For example Metallic three-wheeled
bike Multi-colored tricycle Huge
tricycle Rainbow big-wheel Metal
tricycles Rainbow colored tricycles
Gigantic tricycles
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3. A Simple Website is Better Than Ever
Many entrepreneurs and business owners out there
are daunted at the prospect of having to create a
complex website. So they dont. Complex, flashy,
super-indie-intuitive websites arent the
standard anymore. Simplicity and minimalism is
where it is today.

• Opens up a new way of getting your business
  found. When you want searchers to find your
  service or product, your domain-level key words
  matter.
• Do this
• yourwebsite.com/products/patio/blue/large-umbrella
  
• Not this
• yourwebsite.com/products/large-blue-patio-umbrella

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4. Social Bugs Love Multi-Media Hosts
More than before, search ranking is being based
upon the spreadability of content through
social media. For a piece of your content to
catch the social bug, or become viral, it
must be unique or particularly useful. In fact,
Moz presents the biggest promoters of spreadable
content in one of its slides.
Not only does this give you more traffic, but
also more opportunity to convert viewers into
customers or clients. Focus your unique talents
and skills into content, then share that with
everyone!
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5. If you Succeed, the Prize is Huge
These last few months have been packed full of
changes to Googles algorithm, and the changes
coming in 2015 are even bigger. The electronic
waters of the Internet have been stirred, and it
is more difficult to steadily gain speed to catch
up to the front of the race. Everything has a
silver-lining, though.
If Internet Marketing is getting harder, the
prize must be bigger and shinier. Keep these 5
nuggets of knowledge in mind and you will
prosper. 2015 puts the power in the viewers
hand, so it is imperative that you learn to wield
your content and online presence with dexterity.
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