Lobbying for the People

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THE TRUTH ABOUT LOBBYISTS
Whatever youve read or heard about lobbyists
probably reflects a stereotypical image of big
firm and big money politics. The reality is quite
a bit different, and is evolving all the
time. Innovative lobbyists serve as a voice for
people from all walks of life and all income
levels. They work on behalf of grassroots
organizations and public entities to communicate
their concerns to public officials who are
otherwise difficult to reach.
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THE LOBBYISTS ROLE IN THE LEGISLATIVE PROCESS
Average citizens live and work far from the halls
of power in Washington, D.C., where matters of
direct importance to them are decided, often
without their input. Organizations that represent
their concerns, like business associations,
unions, cities, or universities, all need a
conduit to legislators whose decisions affect
their lives on every level. Lobbyists are hired
to convince lawmakers to support their clients'
interests.
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WHY LOBBYING MATTERS
Decisions made by the government affect
everyones life in some way. Unfortunately, the
decision-making process is not always
transparent, though outcomes may impact business
competitiveness and profitability, tax and
regulatory issues, or budgets and operational
rules for hundreds of thousands of
individuals. Lobbyists get in front of
legislators to present their clients issues and
concerns. They must maintain strong relationships
on Capitol Hill and within the Administration to
stay on top of pending decisions and advance
their clients viewpoints.
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HOW LOBBYISTS WORK
Lobbyists are often found at the Congressional
offices or conducting meetings nearby. Much of
their effort focuses on a legislators staff,
reviewing pending bills and offering suggestions
for legislative fixes, with a goal of better
reflecting constituents needs. Careful
preparation goes into every encounter, but often,
fast-changing developments in Congress require
quick response. A successful lobbying firm needs
a team with broadly based, specialized knowledge
in multiple disciplines, who can be ready to
respond to every change in the legislative wind.
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NEW APPROACHES IN LOBBYING
Innovative lobbying firms, like Lobbyit.com, are
changing the way goals are achieved on Capitol
Hill. The focus is on influence through
information, helping staffers sort through a
flood of legislative documents to zero in on
essential issues. Lobbyit.com invests time in
personal visits to the client location,
researching and developing a full grasp of their
mission and challenges, along with their
legislative needs.
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LOBBYING IN THE CONNECTED WORLD
Effective government relations is a crucial
function in managing all types of enterprises.
Its specialized, often time-sensitive nature can
place heavy demands on limited or inexperienced
staff, in turn preventing successful outcomes for
legislative advocacy. Lobbyit.com has addressed
this challenge by pioneering a new service.
Constructed for the age of total connectivity, it
allows grassroots organizations to outsource
government relations. The system consists of an
online advocacy hub that enables legislative
tracking at all 50 state legislative levels,
while building global support among members,
supporters, and employees.
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PULLING BACK THE CURTAIN
Real access to government influence has long been
screened jealously guarded, with much of the
important decisions-making taking place behind
closed doors. Only high-priced lobbying firms
were able to place client concerns in front of
legislators. With the advent of Lobbyit.com, the
curtain has been pulled back, shining light into
former backroom negotiations. Lobbyit.coms
unique business model now provides this access to
small groups, businesses and organizations, with
a clear-cut structure and affordable service
packages of tiered monthly fees. Instead of five-
and six-figure payments from powerful groups
flowing through a narrow funnel, small groups can
sign up for plans that offer low, monthly rates
and specific deliverables.
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LOBBYING FOR THE PEOPLE
Everyday working men and women are directly
impacted by legislative decisions that affect
their workplaces. Old lobbying approaches bled
nearly half a million dollars from the budget of
one international auto company, with no
measureable results. When the company next sought
representation, they were attracted to the low
price tag and proactive approach of Lobbyit.com.
The resulting long-term relationship has produced
documented results, like Congressional visits to
company locations, and favorable legislation
passed that serves the companys interests.
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• Lobbyit.com gives voice to those not usually
  heard on Capitol Hill. Lobbyit.com provides
  affordable, transparent lobbying services to
  small businesses, municipalities, educational
  institutions and others that struggle to have
  their interests and issues reflected in
  government actions.
• Contact them today at www.Lobbyit.com, or
  202-587-2736.