Ecommerce Trends to Watch Out for in 2015

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Ecommerce Trends to Watch Out for in 2015
Synergy, Innovation and Creativity
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Synergy, Innovation and Creativity
Keeping up with new ecommerce trends is essential
for every merchant. Every year, ecommerce
continues to change, bringing new trends that
marketers must use to meet the needs of their
customers.
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Synergy, Innovation and Creativity
As technology continues to evolve, the way its
used by companies in the ecommerce world evolves
as well. If youre preparing for the 2015
business year, here are some of the ecommerce
trends to watch out for in the coming year.
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Synergy, Innovation and Creativity
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Mobile Buying Continues to Grow
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Synergy, Innovation and Creativity
Mobile online sales are predicted to grow
significantly in 2015, and mobile friendly stores
will be essential for companies that want to
succeed in ecommerce.
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Synergy, Innovation and Creativity
Many mobile users are currently doing a lot of
shopping on their phone, and this trend will
continue growing. New store apps and point of
sale systems will become popular for consumers
that enjoy shopping on their phones.
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Synergy, Innovation and Creativity
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Growth of Mobile Marketing
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Synergy, Innovation and Creativity
In 2015, mobile marketing will also grow, and
companies will find that theyll get better
results from ads that can be clicked on via
mobile devices, such as tablets or smartphones.
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Synergy, Innovation and Creativity
Customers dont need to get on their computer to
look up products. They have the ability to tap on
ads they see on their phone or tablet, so using
mobile ads will provide marketers with a big edge
in the next year.
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Synergy, Innovation and Creativity
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Personal Content
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Synergy, Innovation and Creativity
Another ecommerce trend to be aware of in the
coming year is the evolution of personal content.
Companies are realising that marketing campaigns
need to be more personal.
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Synergy, Innovation and Creativity
Instead of using third-person, professional
content, marketers will begin using transparent,
simple, personal content when talking to
consumers. Content that talks to consumers like a
friend will become one of the best marketing
strategies in 2015.
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Synergy, Innovation and Creativity
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Social Commerce Becomes More Popular
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Synergy, Innovation and Creativity
Social commerce, which involves selling physical
goods via online social networks, will become
more popular, growing significantly within 2015.
In fact, social commerce sales are expected to
hit 14 billion in 2015.
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Synergy, Innovation and Creativity
Marketers will have to take advantage of social
commerce, using multiple social marketing
techniques to encourage customers to buy.
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Synergy, Innovation and Creativity
Conducting giveaways, posting product videos,
creating special events and running sales
promotions will help companies get in touch with
consumers on social networking sites.
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Synergy, Innovation and Creativity
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Same Day Shipping
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Synergy, Innovation and Creativity
Some of the larger companies are already
providing same day shipping to customers in
certain areas, and same day shipping will become
a popular trend in 2015. More online stores will
begin offering same day shipping to customers,
providing consumers with the ability to enjoy
online purchases faster.
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Synergy, Innovation and Creativity
Of course, these are only a few of the trends to
watch out for in 2015. While your company may
not be able to get on board with every trend,
taking note of new trends and implementing trends
whenever possible can improve overall ecommerce
success.
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894 506
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Synergy, Innovation and Creativity
We understand that your business has a unique
set of challenges when you set out to create an
Ecommerce platform. We not only develop your
Ecommerce Solution but also create a search
engine friendly solution for your business with
the support of our Digital Marketing Team.
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Thank you!
Synotive Technologies Pty. Ltd. Address
Exchange Tower, Suite 1209, 530 Little Collins
Street, Melbourne, Victoria, 3000,
Australia Website www.synotive.com Email
connect_at_synotive.com 1300 894 506