Social Media Scales the Personalised Marketing

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Social Media Scales the Personalised Marketing
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Social Media Scales

• People love attention, personification and
  customised services, they always expect something
  personal and especial from a brand lest they
  overlook it. With the changing perception of
  consumers, their buying behaviour and a paradigm
  shift in the world of marketing and advertising a
  marketer must understand the growing need of
  personalised/customised marketing. No one would
  like to put on high-end jeans unless it gives
  perfect fit along with the style. The value of
  the brand alone cannot lure an individual to
  purchase it, the brand should also be ready to
  fulfil one's need, absolutely personal and
  exclusive.

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Social Media Scales

• The advent of social media not only transformed
  the communication but this highly interactive
  medium gave a new definition to marketing and
  Public Relations (PR). Among millions of postings
  on social media channels one is compelled to
  click only the few. Depending upon the needs,
  interests, aspirations, age, education,
  occupation, upbringing and the purchasing power
  one invest her/his time searching the relevant
  products and services on Facebook, Twitter,
  YouTube, Linkedin and many more.

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Social Media Scales

• Therefore marketer need to develop personalised
  marketing for the target audience. Remember! If
  you are making strategies for your brand then
  always ensure customised strategies for every
  channel to leverage the personalised marketing
  activities. Make your tailored content more
  interesting and interactive with the right
  proportion of theme based text, images,
  photographs and videos using a great blend of
  designs and colours.

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Social Media Scales

• These days, an organisation can garner
  substantial information about the target audience
  very smartly and easily. On different social
  media sites people are liable to provide their
  basic personal information in the profile. After
  going through these profiles, the marketer can
  easily assess the demographic details and
  socio-economic status of a prospective customer.
  Moreover, a detailed evaluation of their posts
  help in decoding the socio-psycho behaviour of a
  person. Personality attributes like taste and
  preferences, hobbies, buying habits and
  inclination towards particular brand.

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Social Media Scales

• A marketer must maintain a database of the
  collected profiles before drafting strategies for
  Personalised Marketing. Although, this
  unconventional marketing approach is time
  consuming and requires lots of sincere efforts,
  but running in the flocks can never bring desired
  gaze and attention. Blessed with the merits of
  social media and vast reach of the internet,
  Personalised Marketing is the most convincing
  approach of today's entrepreneurs that not only
  connect them with their target segment but it
  optimise well one's marketing and PR budget in
  achieving the desired Return on Investment (ROI).