Apply Pay and Future of Mobile Payment Market

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Insight Report The Future of Apple
PayPublished Feb 2015No. Of Pages 33 Single
User PDF US 3800

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• Apply Pay and Future of Mobile Payment Market
• Apple Pay is a major milestone in the evolution
  of mobile payments, partly as it bears what
  Forbes lists as the world's most valuable brand.
  Apple Pay is seen by many as an inflection point,
  and its development over the next three to five
  years has the potential to shape the payments
  industry for decades to come. According to Apple
  CEO Tim Cook, Apple only ventures into areas
  where it can control the primary technology,
  which perhaps hints at Apple's plans in the
  payment industry.
• Complete report is available _at_ http//marketreport
  sstore.com/insight-report-the-future-of-apple-pay/
  

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• Apply Pay and Future of Mobile Payment Market
• Apple's current business model follows a
  cooperative approach, with almost all major card
  networks, issuers and acquirers supporting the
  launch of Apple Pay. EMV migration in the US
  plays a pivotal role in Apple Pay's adoption.
  Merchants are in the process of upgrading their
  POS terminals to EMV, which in most cases will
  also comprise NFC hardware (NFC-capable
  terminals). These terminals only require a simple
  software upgrade to be activated (NFC-enabled
  terminals). POS vendors and acquirers are
  expected to offer bundled deals for merchants to
  simultaneously upgrade their terminals to EMV and
  NFC, resulting in an accelerated expansion of NFC
  acceptance.
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• Apply Pay and Future of Mobile Payment Market
• However, Apple could face a challenge in terms of
  allocation of merchant service charges with other
  payment participants, especially as regulators
  across the world cap interchange fees. Primary
  research has identified different points of view
  regarding the expansion of Apple Pay beyond the
  US. Some industry experts argue that low
  interchange fees outside the US, especially in
  Europe, will discourage Apple from entering these
  markets, while others stress that Apple is not
  expecting substantial profits from Apple Pay the
  solution is mainly intended to decrease the
  commoditization of Apple's products.
• The report provides insights into Apple's mobile
  payment solution, Apple Pay It analyzes factors
  contributing to adoption of Apple Pay along with
  challenges. It analyzes Apple Pay's impact on
  payment security. It explores whether merchants
  and consumers are ready to accept Apple Pay. It
  outlines its potential impact on key market
  participants and competitors. It explores whether
  Apple Pay is a game changer for mobile payments
  and NFC.
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• Apply Pay and Future of Mobile Payment Market
• Gain understanding of innovation and the changing
  landscape in the global payments market. Is Apple
  Pay likely to become a mainstream payment
  solution in North America?
• Understand how will Apple Pay affect consumer
  payments in Europe and the rest of the world.
• Gain insights into competitive threats and
  opportunities from emerging, new and potentially
  significant operators in the global payments
  market.
• Gain an insight into the winners and losers in
  the new environment.
• Understand how Apple Pay will affect payment
  technology requirements, industry standards,
  security and the overall payments ecosystem.
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  g/?rname30307

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• Apply Pay and Future of Mobile Payment Market
• Table of Contents
• 1 Executive Summary
• 2 Demystifying Apple Pay2.1 Driving Factors and
  Challenges2.2 Is Apple Pay an Innovation or
  Permeation?
• 3 Impact on Payment Security3.1 The State of
  Card Fraud in the US3.2 Apple Pay's Impact on
  Card Security
• 4 The Secure Element vs Host Card Emulation
  Conundrum
• 5 Competitive Landscape in the US and Beyond5.1
  The US5.2 Penetration and Competition outside
  the US5.2.1 Potential markets for Apple
  Pay5.2.2 Competition to Apple Pay outside the US
• Complete Report is Available _at_ http//marketreport
  sstore.com/honduras-operators-speed-up-3g-buildout
  -to-comply-with-lte-license-terms-accelerating-dat
  a-adoption/

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• Apply Pay and Future of Mobile Payment Market
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