Benefits of Direct Marketing Automation Software - PowerPoint PPT Presentation

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Benefits of Direct Marketing Automation Software

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Through direct marketing automation software, marketing pros can more effectively manage their core responsibilities and have time to work on the more strategic aspects of their work. – PowerPoint PPT presentation

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Title: Benefits of Direct Marketing Automation Software


1
Benefits of Direct Marketing Automation Software
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  • Marketing professionals can utilize many
    different tools to implement strategies and
    launch campaigns. Often there are so many
    different tools the work can be cumbersome and
    awkward. A simple web page may turn into weeks
    or months of work and rework.
  • Through direct marketing automation software,
    marketing pros can more effectively manage their
    core responsibilities and have time to work on
    the more strategic aspects of their work. Instead
    of compiling mountains of data together for a
    campaign, all of the information is already
    assembled in an easy to use application. This
    will allow the marketing pro to provide customer
    acquisition retention centric results to fuel
    business growth and achieve the desired results.

3
Real Benefits for Business
  • Direct marketing automation software can provide
    these benefits
  • Assemble a portfolio using your target audience
    profile, demographics and metrics
  • Build a strategy based around the target market
    and the campaign goals
  • Determine the best toolset to be used to achieve
    the highest return on investment
  • Launch campaigns smoothly with an agile response
    to market conditions
  • Adapt to changing markets quickly
  • Monitor key performance metrics such as the
    number of web site visitors, conversion rates,
    bounce rates and more

4
Focused Results
  • Through a set of tools designed for customer
    centric retention execution, marketing experts
    can leverage
  • Robust content management create web sites,
    blogs, e-books, social media posts, email
    newsletters and more based around your target
    audience preferences
  • SEO tuning easily implement search engine
    optimization and refine the results to achieve
    higher search result rankings, greater web site
    visitors, and higher quality lead generation
  • Microsites build microsite web pages that are
    designed around your unique products or services
    plus adjusted to your target audience preferences
  • Affiliate sites create your own referral
    network through the use of affiliates and
    microsite pages.
  • Customer engagement implement a customer
    centric web site that attracts the right visitors
    and improves conversions

5
Speed and Quality Combined
  • Direct marketing automation will allow better
    execution of your marketing strategy while also
    improving the overall quality of your campaigns.
  • Provide a consistent message across all channels
    for each campaign use email, blogs, social
    media, web pages, microsites, and even direct
    mail to present the best message with the highest
    penetration of your target audience
  • A/B Testing review your options to determine
    what online updates or modifications would work
    best then quickly implement the right changes
    that will work well and provide the best results
  • Analytics use a plethora of information to
    determine your best options to achieve your
    marketing results, all in one consolidated
    application view

6
The Marketing Challenge
  • Marketing departments are often challenged to
    develop a strategy and then execute it in quick
    time. With a quality marketing automation
    software you can accelerate your work from
    concept to completion in a fraction of the time
    it would normally take.
  • Refine your target audience profile
  • Develop your strategy for the campaign
  • Set up the tools needed to execute the strategy
  • Generate web sites, content, social media, email
    and print materials for the campaign
  • Test the materials for top quality lead
    generation and increased conversion rates
  • Execute the campaign and monitor results with the
    ability to fine tune and adjust quickly if needed

7
The Breakthrough is here
  • A breakthrough direct marketing automation
    software is now at the center of marketers
    attention. It is specifically designed to improve
    the execution of marketing projects. Named
    Fyoosion, this Marketing as a Service platform
    offers the best set of solutions to help
    marketers achieve their goals without relying on
    IT support.
  • Faster setup
  • Faster design
  • Faster testing
  • Faster roll out
  • Better results
  • Fyoosion has combined the best in class
    marketing capabilities into one solution.

8
Thank You
  • Contact Us
  • http//www.fyoosion.com/
  • INFO_at_FYOOSION.COM
  • 1(848)228-2546
  • 4 POPLAR AVE,
  • NORTH BRUNSWICK, NJ 08902
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