Internet marketing Training Institute

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Presentation on
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DIGITAL MARKETING

• Digital Marketing is one of the ways to reach the
  customers/ or capturing leads from customers who
  are searching on the internet for information.
• It promotes products and services through digital
  media to reach wide audiences in a timely,
  personal and cost effective manner.
• The promotions are implemented via internet,
  banner ads, email messaging and in many more
  forms.
• The principle objectives of Digital marketing
  includes
• Reaching the right audience
• Motivating the audience to take action
• Engaging the audience

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CHANNELS OF DIGITAL MARKETING

• Digital marketing refers to various promotional
  techniques deployed to reach customers via
  digital technologies.
• It mainly uses the Internet as a core promotional
  medium, in addition to mobile and traditional TV
  and radio.
• Digital marketing is considered to be more
  targeted oriented, measurable and interactive.
• The various channels of digital marketing
  include
• SEO- Search Engine Optimization
• SEM- Search Engine Marketing
• SMM- Social Media Marketing
• E-mail marketing
• Affiliate marketing

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Introduction to
SEO is a process of making the websites friendly
for both search engines and searches. It is
simply a matter of making sure your site is
structured in a way that search engines
understand.
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On page optimization
On page optimization is the process of making /
changing the important elements of web pages to
impress the search engines for taking the
targeted keywords on Search Engine Result Page
(SERP). The important elements include Title,
Meta-description, Meta keys, Headers ,
Sub-headers, Contents, Images , Sitemap, etc.
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Off page optimization
All link building activities are called Off Page
Optimization. The strategy includes
Content/Article optimization, Social networking
through bookmarking, Video and blogs. Creating
Back links is also one of the Off Page
Optimization strategies and is important to rank
web pages higher on search engines. The links
from other sites to our site is called Back
links
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Keywords
The words / phrases used by searchers , to
describe what they are looking for is called
Keywords. Keywords are foundation of a
website. Keywords helps search engines
visitors understand the purpose of your
page. There are 2 types of keywords Broad and
Long-tailed keywords. Broad Keywords-are short
words or phrases. E.g. Marketing Long-tailed
keywords- are longer words or phrases that are
more company or industry specific.   E.g.
In-bound Marketing
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SEM- search Engine Marketing

• Search engine marketing, or SEM, is a form of
  Internet Marketing that promotes Websites, by
  increasing their visibility in result pages
  (SERPs)
• It is a powerful process of gaining traffic from
  search engines through marketing tools such as
• Paid inclusion and trusted feed programs
• Pay-for-placement management (includes
  pay-per-click)
• Link popularity and reputation development
•  

SEM utilizes paid tools like Google Ad Words and
Pay-Per-Click (PPC) advertising. 
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SmM- social media Marketing

Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites  as marketing tools.  SMM
helps website owners get direct feedback from the
customers (and potential customers) while making
the company seem more personable. 
The interactive parts of social media give
customers the opportunity to ask questions or
voice complaints. SMM has become more common
with the increased popularity of social
networking sites such as Twitter, Facebook,
Myspace, Linkedin and Youtube. 
 
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Email marketing

• E-mail marketing as the name suggests that it is
  the use of email communication as a marketing
  strategy.
• It covers the following aspects
• Sending direct promotional emails to acquire new
  customers or persuade existing customers to buy
  again.
• Sending emails designed to encourage customer
  loyalty and enhance the customer relationship.
• Placing your marketing messages or advertisements
  in emails sent by other people.

E-marketing is popular because it is Cost
effective Measurable Flexible Convenient
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Affiliate marketing
Affiliate marketing is the process of earning a
commission by promoting other peoples (or
companys) products. An affiliate marketing
program is one of the best advertising tools
available, because it provides incentives for
both the affiliates and the merchants. It is one
of the most cost effective direct marketing
option. Search engine page ranks can be
increased as affiliate marketing rewards
strategic positioning of links to your website.

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digital marketing tools strategies

• Digital marketing is the process of planning,
  analysis and executing a strategy via a set of
  various promotional tools to reach out to the
  ever growing world of connected audience. These
  tools include
• Google Analytics and Google Web Master Tool (GWT)
  (Free tools)
• ahref and Social mention(paid service)
• Digital marketing strategies are
• Clear and defined goal
• Effective marketing funnel ( creating Awareness,
  Interests, Desire and Action)
• Developing call-to-action
• SEO
• Quality content
• Social media
• Website optimization

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conclusion
Digital marketing is all about the web
presence, availability and target reach and in
the global market place, every business
irrespective of its type and size incorporate
digital marketing to create a larger presence on
the Web. The full potential of digital media can
unleash various business activities when it is
efficiently used.
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