striking transformation over the past 12 months: Mobile AdTech Market 2015-2017 - PowerPoint PPT Presentation

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striking transformation over the past 12 months: Mobile AdTech Market 2015-2017

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AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd. For Further Details : – PowerPoint PPT presentation

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Title: striking transformation over the past 12 months: Mobile AdTech Market 2015-2017


1
Mobile AdTech Market 2015-2017 Staying Relevant
and Getting Paid in an Era of Accelerated
Volatility
2
Summary
  • Mobile AdTech 2015-2017 Staying Relevant and
    Getting Paid in an Era of Accelerated Volatility
    14 billion in global ad spend rumbling through
    the mobile adtech ecosystem has undergone a
    striking transformation over the past 12 months,
    redefining how agencies (and agency trading
    desks), vendors and audience platforms engage
    with digital budgets, impressions and apportion
    subsequent profit splits.
  • AdTech volatility resonating across the vendor
    marketplace is pressed by the push to acquire
    scale quickly (i.e. M A) to compete with
    display giants that own audience networks like
    Facebook, Google, Twitter and iAd.
  • For Further Details http//www.bigmarketresearch
    .com/mobile-adtech-2015-2017-staying-relevant-and-
    getting-paid-in-an-era-of-accelerated-volatility-m
    arket

3
Report Description
Market positions analyzed in this research report
include 4th Screen Advertising, AdColony,
Aditic/Sofialys, AdMob/Google AdSense, AdMobius,
Admoda, AdsMobi , AdultModa, Amobee, AppFlood,
AppNexus, Axionix, Blinkx, BrightRoll, BuzzCity,
Byyd Tech Ltd., Casee, Conversant Media, DataXu,
Facebook/Atlas/Instagram, Greystripe, iAd, InMobi
, Jana Mobile, Jumptap, Komli Media/Mobile,
Lotame, Madhouse, Madvertise, MediaBrix,
Medialets, MediaMath, Millennial Media, Mobclix,
Mobgold, Mobile Posse, MobileTheory,
Mojiva/Mocean, Moolah Media, NDN,Nexage, Opera
MediaWorks, OutSpoken, Pointroll, PubMatic,
PulsePoint, Rhythm NewMedia, Smaato, StrikeAd,
TapAd, Tapjoy, ThinkNear by Telenav, Third Screen
Media/AOL Mobile, Tremor Video,Twitter,
Twitter/MoPub, UpSight, Verve Mobile, Videoplaza,
Voltari, xAD Read The Complete Report On
http//www.bigmarketresearch.com/mobile-adtech-201
5-2017-staying-relevant-and-getting-paid-in-an-era
-of-accelerated-volatility-market
4
Table Of Content
  • Executive Summary 1
  • Mobile Adtech/Spend and Business Operations
    Marketplace Overview
  • Mobile Adtech is a Sophisticated Inter-Connected
    System of Emerging Standards, Media Clearing and
    Campaign Management Tools
  • The Global Mobile Advertising Marketplace Worth
    12.8 Billion In 2014
  • Global Mobile Media Spend 2009 - 2017
  • Mobile Ecosystem Revenue Ownership Share
  • Mobile AdTech 101 Getting paid means sticking
    around The keys to creating a sustainable market
    position 2015 - 2017
  • Profiting From Volatility The Marketplace Is
    Forecast To Pay 14 Billion In 2015 Net Topline
  • Cagr Analysis By Vendor Vertical 2009 - 2014
  • Mobile Ecosystem Revenue Ownership Share
  • To Get More Details Enquire _at_ http//www.bigmarket
    research.com/report-enquiry/170685

5
Table Of Content
  • Mobile Adtech Operations, Inventory and Media
    Spend Terms and Definitions
  • Overview
  • Global Mobile Adtech Markets 2015 - 2017
    Inventory, Spend, Revenue and Profit Payouts in
    an Era of Accelerated Volatility
  • Delivering and Measuring Mobile Media Spend and
    Adtech Operations Success The Way Forward Means
    Staying Relevant 2015 - 2017
  • Section One 51
  • Mapping Media Spend Through the Mobile Adtech
    Ecosystem How the Industry Allocates Revenues
    and Payments
  • Business Model Viability Vendor Vertical
    Alignment, Participation Share, Services Rendered
    and Getting Paid 2015
  • Mobile AdTech 101 Getting paid means staying
    relevant The keys to creating a sustainable
    market position 2015 - 2017

6
Table Of Content
  • Section Two 83
  • The Global Mobile Advertising Marketplace Worth
    12.8 Billion in 2014 Net of Agency Fees
  • Expanding Budgets Transform Mobile Inventory into
    a Real Business Opportunity for Publishers and
    Vendors
  • Global Mobile Media Spend 2009 - 2017
  • Mobile Media Spend Mapping The Market 2014
    Spend By Adtech Solutions Platform
  • Section Three
  • Mobile Adtech Executive Q A Forum
  • Amobee
  • Blinkx
  • Read The Complete TOC _at_ http//www.bigmarketresear
    ch.com/mobile-adtech-2015-2017-staying-relevant-an
    d-getting-paid-in-an-era-of-accelerated-volatility
    -market

7
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