Title: Digital Marketing for Start Ups
1Digital Marketing for Start-ups
Leading Edge Business Options Address Boronia
Ct, Albany Creek, QLD 4035
Jay LeBoutillier 1800 774 107 / 617 3102 7487
2Digital Marketing for Start-ups
3Digital Marketing for Start-ups
As a start-up or young business you have probably
already realised that a solid marketing plan is
at the heart of nearly all of your growth
strategy. Regardless of your industry it stands
to reason that in todays marketplace a large
proportion of that marketing plan will focus on
digital marketing. Digital Marketing generally
takes in the element of web design, user
experience, content marketing, SEO and social
media and as a start-up or new business more
often than not youll be considering all of these
aspects soon. While traditional marketing and
digital marketing both need due consideration,
make a note of what you feel is truly important
in gaining your competitive advantage and chances
are that 90 of them will fall into the digital
category. And heres why its important to make
the distinction many traditional marketing and
public relations agencies offer digital
services but honestly dont have the background,
expertise or capacity to run online marketing
tools efficiently and effectively.
4Digital Marketing for Start-ups
Hiring a graduate that knows how to run a twitter
account or use the Google Keyword Tool doesnt
make them a social media or SEO professional. And
because they offer website design, which they in
turn outsource, this doesnt make them a digital
marketing agency. To grow your start-up or new
business into the thriving and successful it
could be takes more than just a basic
understanding of digital fundamentals. From
scheduling social media posts so that they
receive the greatest reach, to complex analytics
and professional content digital marketing is
both science and creativity and is best left to
those with the knowhow. One of the best parts to
being a newbie in the market is that your passion
and clean slate means that you can start from the
very beginning and step by step, create fully
optimised cross channel digital strategies that
will get your business noticed and will move you
towards that competitive advantage.
5Digital Marketing for Start-ups
Leading Edge Business Options provides a range of
online strategies and digital professionals to
work as part of your marketing team to achieve
real results for your business.