Things to Know Before You Choose the Platform

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Things to Know Before You Choose the Platform
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Magento Web Design
If you are a retailer, it is highly recommended
that you invest in an online store so as to
benefit from the popularity of the Internet. An
online store can also help you in avoiding the
overheads that you may need to incur otherwise.
Furthermore, now that Magento and other
e-commerce development platforms are easily
accessible, it is the right time to go viral with
your products and services. However, if you have
always run a brick-and-mortar store and are yet
to find out how things work online, you must
learn more about Magento web design and
e-commerce web development in general, and then
make an informed decision.
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What is an e-commerce site, and why is Magento
the right choice for developing one?
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Why Magento Web Design
As the name suggests, an e-commerce site is a
kind of website that enables you to sell products
and services via the Internet and gives your
customers the opportunity to make the purchase
from the comfort of their home. To ensure that
the customers visit your e-store, you must build
an attractive site and promote it in the best way
possible. It is also important that your site is
well-organised, just like a brick-and-mortar
store. What makes Magento suitable for a virtual
store is that it has many features that help in
increasing the attractiveness of your site.
Magento website design can also be easily
optimised for higher search engine rankings,
thereby meaning that your website may be a great
crowd-puller.
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Why not continue operating offline, just like you
always have?
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Online Store Magento Web Design

• There are many reasons for you to opt for an
  online store. These reasons include
• E-commerce has great potential.
• It has been estimated that that global e-commerce
  sales may cross the 1 Trillion-mark this
  year. With Magento, you can be a part of this
  growing industry, without any difficulty.
• Switching to e-commerce doesnt mean that you
  have to shut your existing shop.
• If you adopt the Brick and click business model
  and take full advantage of Magento website
  design, you get to enjoy the best of both worlds.

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Why would the customers visit your website, if
you have a physical store?
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Advantage Magento Web Design
An e-commerce store has several advantages over
an offline store, especially when built using a
platform like Magento. First of all, it is
accessible to international customers. With
Magento web design, you can enable the customers
to read the content on your site in the language
of their choice. They can also choose among
multiple currencies to pay for your products and
services. Secondly, browsing through a store
online can be as good as going to one. Thats
because you can add multiple images for the
customers to see and allow them to read the
reviews of others. It is also possible for them
to compare different products. So, they can do
everything they do at a regular store, but no
longer have to take out the time to go there.
Shopping is now more convenient than
ever. Thirdly, if you have a mobile-optimised
version of your website, your customers can shop
easily, no matter where they are.
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What can you do to ensure your e-website is as
popular as your offline store?
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Performance of E- Store
Pamphlets, flyers, advertisements and other
marketing collaterals can help you promote a
regular store. Similarly, when you go online with
your products and services, you can use Magentos
SEO-related features for promotion. The platform
is known to auto generate SEF (search-engine
friendly) URLs and also has other tools that can
help in attracting customers. These tools, when
rightly used, can increase your rankings and make
your store popular. Furthermore, you can also
find out if your marketing and promotion efforts
are yielding the desired results. Magento comes
with a reporting suite that allows you to monitor
the performance of your e-store.
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What about customer service? How would you
resolve the customer queries?
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Customer Services
When the customers visit your store in person,
you and your staff can assist them. Your customer
service agents resolve the queries, if any.
Magento ensures that you are able to assist them
online as well. In fact, you can serve the
customers better. Your customers get to access
feature-rich accounts which not only reduce their
dependency on you, but also enable them to obtain
the necessary information anytime,
anywhere. Furthermore, they do not have to stand
in long queues. They can simply select the
products online and place their order. The best
part is that they do not have to create an
account. Your Magento web developer can arrange
for guest checkout.
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