API 3.0

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API 3.0

• Influencing politicians by young people using
  the internet and social media

www.api3.eu
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Introduction
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

• API 3.0 Migrants, Politics Internet 3.0

The objective of this project To learn young
people from migrant background in the Netherlands
and Belgium to effectively use the internet,
social media and mobile telecom to influence
political processes and politicians in particular.
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Summary
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu
2014 was a year of elections in both Belgium and
The Netherlands. In this Youth in Action project
8 Belgian and 11 Dutch students with migrant
background made their voices heard on political
issues of their choice. They used internet,
social media and mobile telecom to do
so. Migrants (Allochtonen), Politics and the
Internet are the core concepts of this project.
3.0 represents the third generation of immigrants
and the new internet era social media and mobile
telecom. Since the participation of migrants in
the political process is seriously lacking it is
important that the new generation make their
voices heard in the political debate. In
various workshops in Antwerp and Amsterdam the
participants have learned how political
communication works and how they can join in.
They debated about social issues and made a
choice which goals to pursue. In this project
they have learned and influence the political
process. They have done this is several ways
using publications, online campaigns and
political debates. They operated both
individually and in groups.
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Partners
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu
Connect Initiatieven Foundation
Maroc.NL Foundation
Platform Allochtone Jeugdwerkingen vzw
Kifkif vzw
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Funding
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

75




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External suppliers
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Participants
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu
Amsterdammers
Antwerpenaren
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Goal YIA
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

• Youth in Action supports projects that encourage
  participation of young people in the democratic
  practice on a local, regional and on an
  international level.

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Goal API 3.0
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

• With the project API 3.0 we strive for
  "capacity-building" among immigrant youth by
  teaching them how to using internet and social
  media to engage their communities and supportbase
  to influence policy makers and politicians.

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Framework
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu
INTRODUCTION
1 mnd
WORKSHOPS
3 mnd
CAMPAGNES
1 mnd
INTERVIEWS
2 mnd
DEBATES
2 mnd
EVALUATION
1 mnd
YOUTHPASSES
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Milestones
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

• Preparation
• Partners prepare the programma and workshops.
• Participants are recruited and selected.
• Kick off
• All participants meet for the first time and
  receive info on the project.
• Workshops
• Participants learn about local / national / EU
  democracy, elections and politicians.
• Participants will learn more about the internet,
  social media and mobile telecom.
• Participants learn to prepare and set up online
  campaigns.
• Participants learn about audio video recording
  and interview techniques.
• Campagnes
• Participants launch campaigns around the chosen
  themes.
• Participants approach their base to support the
  mass campaigns.

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Milestones II
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

• Elections
• Participants prepare to visit political debate
  prioir to the elections.
• The mass mail campagns start shortly before the
  elections and end on electionday.
• Interviews
• Participants form groups to interview a number of
  politicians on the chosen themes.
• Debates
• Participants organize a public debate on a chosen
  theme.
• Youthpasses
• All participants receive a certificate with a
  comprehensive statement of their learning
  objectives.

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Website
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

• Publiek
• Over API 3.0
• Goals
• Partners
• Foto Book
• Interviews
• Mass Mail Tool
• Deelnemers
• Login
• Dashboard
• My Profile
• My Contributions
• Social Media Survey

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Social Media
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu

• Facebook
• 44 posts
• 335 likes

• Twitter
• 185 tweets
• 219 followers

• Pinterest
• 19 pins
• 68 followers

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Campaigning
Amsterdammers / Antwerpenaren, Politics
Internet 3.0
www.api3.eu
Iron has to be forged while it is still hot.
Visitors to an election- debate are approached to
read, sign and send the mass mailing.
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Campaign Video
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu
To virally support the mass mail campaign the
participants devised a campaign-video. They
prepared, recorded and produced the video
themselves together with friends. All recordings
were made with tablets and smartphones.
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Description Mass Mailing Tool
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu

• Participants compose a petition about a social
  problem in which they target a politician, ask
  questions, state demands and request
  accountability.
• Petition is put online and linked to a campaign
  site and URL.
• Participants use word of mouth, print, chat,
  blogs, email, and social media to involve
  supporters in order to send as many petitions as
  possible to the targeted politician.

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Scheme Mass Mailing Tool
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu
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Impression Mass Mailing Tool
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu
Action-page
Dashboard-page
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Mass Mailing Action
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu

• Dutch participants
• Petition on the ultra high youth unemployment
  among migrants in Amsterdam
• Belgian participants
• Petition on the discrimination on the labormarket
  in Belgium
• Petition on the discrimination on the labormarket
  in Flanders

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Results Mass Mailing Actions
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu

• Action 1 High unemployment migrant youth
  Amsterdam
• Wethouder Hilhorst, Wethouder van Es, Wethouder
  van de Burg
• Number of petitions 1028
• Action 2.a Discrimination on labormarket in
  Belgium
• Minister DeConinck
• Number of petitions 711
• Action 2.b Discrimination on labormarket in
  Flanders
• Minister Muyters
• Number of petitions 1306

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Replies Politicians
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu

• Action 1 High unemployment migrant youth
  Amsterdam
• Alderman Hilhorst (PvdA) invitation
  participants
• Alderman van Es (GroenLinks) formal letter
• Alderman van de Burg (VVD) no reply
• Action 2.a Discrimination on labormarket in
  Belgium
• Minister De Coninck (SP.a) invitation
  participants
• Action 2.b Discrimination on labormarket in
  Flanders
• Minister Muyters (N-VA) no reply
• Action 3 Debate on high unemployment migrant
  youth Amsterdam
• Alderman Vliegenthart (SP) invitation
  participants
• Deputy Major Amsterdam-West Baadoud (PvdA)
  offering traineeships

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Interviews
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu
Hamid Riffi van (CDV)
Nabilla Ait Daoud (N-VA)
Güler Turan (Sp.a)
Mehmet_Karanfil (Open VLD)
Imade Annouri (Groen)
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Minister Meeting
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu
The mass mailing action has led to an invitation
from the Minister of Employment, Monica De
Coninck, to talk about discrimination on the
labormarket.
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Debates
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu

• Antwerp debate on discrimination against
  applicants with migrant background by employment
  agencies in Belgium. 8
  participants
• Amsterdam debate about the high unemployment
  rate among immigrant youth in Amsterdam.
  108 participants

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Youthpass Certificate
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu
All participants received a Youth Pass in which
all the knowledge and competences the
participants gained are listed. The main
objectives are achieved in the following areas

• Digital competences
• Learning to learn
• Social civic competences
• Sense of initiative and entrepeneurship
• Cultural expression and awareness

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Overall Results
Amsterdammers / Antwerpenaren, Politiek
Internet 3.0
www.api3.eu

• 1 video (as a support for the social media
  campaign)
• 2 debates (on discrimination labormarket and high
  youth unemployebility)
• 3 campaigns (aimed at alderman and ministers)
• 6 interviews (with a minister and with 5
  different politicians of migrant origin)
• 8 workshops (about politics, internet, social
  media and interview-methods)
• 20 certificates (a Youthpass for each of the
  participants)
• 33 articles (reports, articles and blogs of the
  participants during the project)
• 2045 mass mails (total number of sent mass
  mailings)
• 13077 pageviews (total number of visits to the
  API-website during the project)