Important Email Markting KPIs for Business

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Elite Image Software Solution
Important email Marketing KPIs For Your Business

• www.eliteimage.ca

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Conversion

• The conversion rate is simply the percentage of
  email recipients who completed a desired action
  after clicking on a link in your email.
• Conversion can actually mean any action completed
  thanks to the email activity. For instance a
  newsletter subscription, a mobile app download, a
  whitepaper download, a survey filled in.

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Open rate

• This is the amount of recipients who opened your
  email. 
• The KPI itself doesnt go deeper than that, it
  possibly just suggests that your subject line
  worked.

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Click-through rate

• Divide the amount of clicks on links within your
  emails with the number of emails delivered, then
  times by 100 and you have a click-through rate
  percentage.
• If its high than it means your content is
  working and you have strong calls-to-action. 

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Unsubscribe rate

• The amount of recipients who have had enough of
  your emails and have hit unsubscribe. 

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Spam complaint rate

• The amount of recipients who just hit the big
  spam button.
• Obviously you want this to be low. 

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Bounce rate

• The percentage of undeliverable mail. This can be
  split into two categories Hard and Soft. 
• A hard bounce happens when an email address is
  wrong, these addresses should be removed
  immediately. A soft bounce happens when theres a
  temporary delivery problem. Perhaps an inbox is
  full, or a server is down.

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Delivery rate

• Simply the amount of emails sent vs. the amount
  of emails delivered. This reveals much abut the
  quality of your email address list and the
  effectiveness of how your accrued these email
  addresses in the first place.

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What Do You Think

• So what are you thinking about email marketing.
• Are you planning to start a email campaign?
• Just do yourself or let us do for you!!

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Contact Us

• Want to contact us
• Elite Image Creative
• info_at_eliteimage.ca
• 855-354-8355
• www.eliteimage.ca

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