Closed Loop Marketing (CLM) Quad One

1
CLM Application Deck

• Paleti Sainath

• Business Analyst

2

• Agenda

• About CLM
• CLM lifecycle
• Survey Creation
• Survey Administration
• Survey Results
• Archives
• Mobile
• Advantages
• Product pipeline
• Pricing
• About Quad One

3

• About CLM

• CLM (Closed Loop Marketing) is a survey
  management tool which allows the users to create
  surveys and publish them at any time.
• CLM tool is specially designed for the Pharma
  Industry where surveys can be conducted on
  doctors and the results collated by SBO, AM, RM
  and the regions.
• CLM Application is available on desktops and also
  on Android tablets and phones as a mobile
  application.
• Using CLM application survey results are
  available immediately across the organization.
• Survey results are viewable in pie charts and bar
  graphs showing summaries and responses
• CLM application facilitates the role based access
  control allowing the users to have limited view
  option as per there role

4

• CLM Life Cycle

5

• Survey Creation

• Admin / Prod team can create surveys / campaigns
• One or more surveys can be created under each
  campaign
• A survey consists of a set of questions. These
  can be
• Multiple choice
• Multi select
• Text field etc.
• Admin can set a start date and end date for a
  campaign
• Campaigns can be created region-wise, Team-wise
  or Brand-wise
• Campaigns can also be created targeting Doctors
  or Sales team
• Admin can also do the following
• Maintain Sales team data
• Doctor data
• Data can be imported from third party
  applications or maintained online

6

• Survey administration

• Surveys can be administered to Doctors or the
  Sales Team.
• Surveys can be carried out on Laptop, tablet or
  mobile.
• Surveys can be carried out on tablets or mobile
  in both Offline and Online modes.

7

• Survey results

• Survey results are available to logged in users
  via dashboards.
• Dashboards display survey status No of surveys
  completed, doctor-wise, PSR-wise.
• Survey results are available instantly
• Survey results are collated SBO, Area, Region,
  Zone and Nation-wide
• Survey results are available to SBO/PSR,AM, RM,
  NSM HO.
• Each user dashboard displays his team data only.
• Survey results can be viewed in the form of raw
  data or pictorially in bar and pie charts.

8

• Archives

• Expired surveys are automatically moved to
  Archived section
• These can be accessed at any time by SBO and
  product teams

9

• Mobile

• CLM is presently available on Android Tablets and
  Mobile.
• Users can download the CLM app from the Play
  Store and install on their devices
• Initial authentication is required to sign into
  the application
• Once authenticated, depending upon user, survey
  and doctor data is synched into the application
• Users can use the application without Internet to
  conduct surveys.
• The surveys are automatically updated to the CLM
  server whenever data connection (Wi-Fi 3G) is
  available.

10

• Advantages

• CLM is a valuable touch point for PSRs to
  interact and connect with doctors.
• CLM is a powerful tool which helps in capturing,
  analyzing and rendering the data captured by the
  SBOs / PSRs
• CLM helps in understanding Doctors
  orientation/perception towards the product.
• CLM is helpful as a survey management tool,
  helping Pharma companies understand their
  customers and the market.
• Flexibility of CLM makes it comfortable to be
  used on both offline and online modes.

11

• Product pipeline

• Trend Line Surveys Surveys, which can be set up
  one time and run for multiple months and display
  results as trend lines in front end.
• Surveys Add-ons CLM application provides an
  add-on option to carry out different types of
  surveys like
• Pre-Launch Survey
• Post Launch Survey
• Competitor Survey
• Existing Product Survey
• Doctor summary section for SBO to view while
  administering surveys
• Dashboard consisting of doctor feedback,
  expenses, Sales ROI (integration with other
  Quad One applications or as inputs into backend)

12

• Pricing

• CLM is available as both a Hosted and an On
  Premise solution.
• On Premise Model
• Cost of CLM application Rs. 6.50 lacs/- (One
  time)
• Annual Maintenance _at_ 15
• Hosted Model
• Cost of base application Rs. 3.50 lacs/- (One
  time)
• Hosting, Maintenance, Support and updates cost
  per month Rs. 30,000/month.
• Minimum 2 years commitment
• Updates to the product will be automatically made
  available to client.

13

• About Quadone

• Quad One is a 13 year old Life sciences
  technology company based out of Hyderabad, INDIA.
• Quad One provides IT products and services in the
  Pharma, Health Care and eCommerce segments
• Quad Ones proprietary software - eDoctor is a
  web-based scheduling / rostering system for
  hospitals and clinics
• Quad Ones leading pharmaceutical product
  Clinion is an EDC and a CDM software being used
  by some of Indias largest CROs
• Quad One is expertise in Digital marketing and
  SEO services.
• Quad One is a leading mobile App provider in
  different platforms like
• Android
• Windows
• IOS
• Quad One has leading Pharma and Healthcare
  companies in India as its clients including Dr.
  Reddys, Apollo Hospitals, Max Neeman and
  Narayana Hrudayalaya

14
Thank you

• Paleti Sainath

• Business Analyst

• sainath.paleti_at_quadone.com