China Car Rental Industry Report, 2014-2018

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China Car Rental Industry Report, 2014-2018
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Summary
Chinese car rental market emerged in 1990 when
the Asian Games was held in Beijing. Afterwards,
Beijing, Shanghai, Guangzhou and Shenzhen with
higher internationalization level began to
develop the market at first. Until 2000, the car
rental market extended to other cities. Over more
than a decade of development, China had more than
400,000 vehicles for lease by 2014 with the
market size of nearly RMB40 billion, and the
figures are expected to be 750,000 and over RMB60
billion by 2018. Compared with foreign mature
markets, the fast-growing car rental industry of
China is featured with lower access threshold,
more small-sized enterprises and lower industry
concentration, meaning Chinas car rental
industry is still in its infancy. In 2014, the
penetration rate of China car rental industry was
0.5, lower than 1.7 in the United States, 2.6
in Japan, 2.1 in South Korea and 1.5 in Brazil.
At the same time, the top three car rental
companies accounted for 12.6 of Chinese car
rental market together, wherein CAR Inc., eHi and
Avis occupied 8.1, 2.9 and 1.6 respectively.
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China car rental industry targeted foreign
companies and large state-owned enterprises in
early time, but car rental services for
individuals just sprang up in recent ten years.
In foreign car rental markets, about 50 of the
demand comes from individuals. Chinese individual
customers usually desire cars during holidays and
peak seasons, and they are more concerned about
prices, brand reputation, quality of services and
process convenience than models. The traditional
car rental industry is involved with considerable
assets and low profits car rental companies
enhance their competitiveness by expanding fleet
size, improving services and operational
efficiency. However, emerging platform-based
Internet car rental models have exerted certain
effect on the traditional business model. Relaxed
policies as well as the Internet car rental and
limousine services which are defined as
innovative services have forced veterans such as
CAR Inc. to launch their own limousine services
and P2P services. Meanwhile, Didi Car, PP Car
Rental and other new entrants continue to
challenge the existing market competition
pattern.
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It is foreseeable that market players will
compete with each other intensely for the
Internet users while consolidating their own
services. The report mainly covers the
following aspects Overview of China car rental
industry (including definition, classification,
policies, industrial development, etc.) Analysis
on Chinese car rental market (including market
size, penetration, industry concentration,
competition pattern, etc.) Analysis on Chinese
car rental market segments (including market
size, competition pattern, growth momentum,
etc.) Chinese car rental companies (including
profile, equity structure, development course,
the latest trends, services, business scale,
operating network, brand trategies, customers,
costs, core indicators, etc.) 
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Table of Contents
1 Overview of Car Rental1.1 Definition1.2
Classification2 Car Rental Industry and
Policies2.1 Car Rental Industry2.2 Policies3
Chinese Car Rental Market3.1 Market Size 3. 2
Market Penetration 4 Chinese Car Rental Market
Segments4.1 Chinese Short-term Self-drive Rental
Market4.1.1 Overview 5 Chinese Car Rental
Companies5.1 CAR Inc. 5.1.1 Profile
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To view the full Executive Summary and Table of
Contents, please visit China Car Rental
Industry Report, 2014-2018 Contact Us-Call
India 91-22-27810772/73Email id
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