Juicy Couture Brand

1
Juicy Couture Brand
2

• Juicy Couture was founded in 1994 as an upscale
  T-shirt line,
• and then it expanded into denim and sportswear.
  In 1999 the
• designers introduced their signature low-riding
  drawstring pants
• and form-fitting zip-up hoodies in an
  ever-widening array of
• velour, terry cloth, cashmere and fur. Men's and
  children's
• collections have since been added. Afterward,
  Michelle Sanders
• was hired to handle new licenses for jewelry,
  handbags and
• swimwear. Their aim was to create a label equal
  to that of other
• major labels, but to be more affordable to the
  general public (this is no
• longer the case,with most of their apparel priced
  at more than 200
• USD). Juicy Couture is the world's most
  irreverent, fun, and on-trend
• lifestyle brand for women and girls of all ages.
  Juicy Couture was
• founded by Pamela Skaist-Levy and Gela
  Nash-Taylor in 1997, it is a
• contemporary casual wear and dress clothing
  seller based in Arleta, Los
• Angeles and California. Later, it was purchased
  by the Liz Claiborne
• fashion company. Juicy Couture is available in
  the United States through
• approximately 100 Juicy Couture and Juicy Couture
  Outlet stores and
• approximately 60 countries through retail
  destinations in the UK, EU,
• Middle East, and Asia. Juicy Couture is known for
  making the track suit

3

• In 2001, the famous Juicy tracksuit was
  introduced and custom designed for Madona, then
  the velour tracksuit became a trend. In 2004, the
  velour tracksuit became very popular among
  celebrities such as Jennifer Lopez, Britney
  Spears, and Paris Hilton. Its signature velour
  tracksuits were worn by celebrities from Jennifer
  Lopez to Jennifer Aniston. In 2006, Taylor and
  Levy introduced a new line called Couture
  Couture consisting of 20 pieces and higher
  prices. This line reflects the new lifestyles of
  the two fashion designers, only carried in high
  ended stores. The first collection of loungewear
  and sleepwear by Choose Sleep by Juicy Couture
  Intimate Apparel was introduced in 2008.
  Undoubtedly, Juicy Couture has become a brand
  known around the world.