Anthony Morrison Inbox Inner Circle

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Email Marketing
Marketing your product, whichever kind of
product it is, is one of the most important
aspects of any business. This is because it
enables you to capture and maintain the attention
of your target market. With technological
advancement, the medium through which one can
carry these marketing campaigns is via emails.
This is known as email marketing and refers to
advertising a commercial product by sending
emails to a large group of people.
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ADVANTAGES OF EMAIL MARKETING

• It enables you to reach people throughout the
  world thus overcoming the geographical and time
  barriers that may be presented by other
  traditional forms of marketing such as billboards

• It also enables you to directly measure the
  success of your marketing strategy from the
  recipients responses. This will enable you to
  model better and more productive techniques.

• It is a cheap and convenient way of marketing
  since it enables you to reach a market which may
  have a high conversion rate with very minimal
  expenses.

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