Title: Importance of Mobile Marketing
1Importance of Mobile Marketing
2Facts About Mobile Marketing
74 of smartphone shoppers make a purchase as a
result of using their smartphones to help with
shopping, and 88 of those who look for local
information on their smartphones take action
within a day.These are some of the key findings
from The Mobile Movement Understanding
Smartphone Users, a study from Google and
conducted by Ipsos OTX, an independent market
research firm, among 5,013 US adult smartphone
Internet users at the end of 2010.
3Here Are Benefits
- General Smartphone Usage Smartphones have become
an integral part of users daily lives. Consumers
use smartphones as an extension of their desktop
computers and use it as they multi-task and
consume other media. - 81 browse the Internet, 77 search, 68 use an
app, and 48 watch videos on their smartphone - 72 use their smartphones while consuming other
media, with a third while watching TV - 93 of smartphone owners use their smartphones
while at home
4Here Are Benefits
- Action-Oriented Searchers Mobile search is
heavily used to find a wide variety of
information and to navigate the mobile Internet. - Search engine websites are the most visited
websites with 77 of smartphone users citing
this, followed by social networking, retail and
video sharing websites - Nine out of ten smartphone searches results in an
action (purchasing, visiting a business, etc.) - 24 recommended a brand or product to others as a
result of a smartphone search
5Here Are Benefits
- Local Information Seekers Looking for local
information is done by virtually all smartphone
users and consumers are ready to act on the
information they find. - 95 of smartphone users have looked for local
information - 88 of these users take action within a day,
indicating these are immediate information needs - 77 have contacted a business, with 61 calling
and 59 visiting the local business
6Here Are Benefits
- Purchase-driven Shoppers Smartphones have become
an indispensable shopping tool and are used
across channels and throughout the research and
decision-making process. - 79 of smartphone consumers use their phones to
help with shopping, from comparing prices,
finding more product info to locating a retailer - 74 of smartphone shoppers make a purchase,
whether online, in-store, or on their phones - 70 use their smartphones while in the store,
reflecting varied purchase paths that often begin
online or on their phones and brings consumers to
the store
7Here Are Benefits
- Reaching Mobile Consumers Cross-media exposure
influences smartphone user behavior and a
majority notice mobile ads which leads to taking
action on it. - 71 search on their phones because of an ad
exposure, whether from traditional media (68) to
online ads (18) to mobile ads (27) - 82 notice mobile ads, especially mobile display
ads and a third notice mobile search ads - Half of those who see a mobile ad take action,
with 35 visiting a website and 49 making a
purchase
8Here Are Benefits
- Implications for your business
The findings of the study have strong
implications for businesses and mobile
advertisers. Make sure you can be found via
mobile search as consumers regularly use their
phones to find and act on information.
Incorporate location based products and services
and make it easy for mobile customers to reach
you because local information seeking is common
among smartphone users.
9Contact US
Techno Infonet
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Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India. Phone 91 79 40307527
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