Importance of Mobile Marketing - PowerPoint PPT Presentation

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Importance of Mobile Marketing

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Mobile marketing is the most important part of every online business. As per the latest updation from the google now mobile friendly website have more wattage in the mobile search platform. Techno Infonet have an extended knowledge of mobile marketing to give your business high ROI and CTR for your business. For more information about this visit our website Technoinfonet.com or call us on +91 79 40307527 – PowerPoint PPT presentation

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Title: Importance of Mobile Marketing


1
Importance of Mobile Marketing
2
Facts About Mobile Marketing
74 of smartphone shoppers make a purchase as a
result of using their smartphones to help with
shopping, and 88 of those who look for local
information on their smartphones take action
within a day.These are some of the key findings
from The Mobile Movement Understanding
Smartphone Users, a study from Google and
conducted by Ipsos OTX, an independent market
research firm, among 5,013 US adult smartphone
Internet users at the end of 2010.
3
Here Are Benefits
  • General Smartphone Usage Smartphones have become
    an integral part of users daily lives. Consumers
    use smartphones as an extension of their desktop
    computers and use it as they multi-task and
    consume other media.
  • 81 browse the Internet, 77 search, 68 use an
    app, and 48 watch videos on their smartphone
  • 72 use their smartphones while consuming other
    media, with a third while watching TV
  • 93 of smartphone owners use their smartphones
    while at home

4
Here Are Benefits
  • Action-Oriented Searchers Mobile search is
    heavily used to find a wide variety of
    information and to navigate the mobile Internet.
  • Search engine websites are the most visited
    websites with 77 of smartphone users citing
    this, followed by social networking, retail and
    video sharing websites
  • Nine out of ten smartphone searches results in an
    action (purchasing, visiting a business, etc.)
  • 24 recommended a brand or product to others as a
    result of a smartphone search

5
Here Are Benefits
  • Local Information Seekers Looking for local
    information is done by virtually all smartphone
    users and consumers are ready to act on the
    information they find.
  • 95 of smartphone users have looked for local
    information
  • 88 of these users take action within a day,
    indicating these are immediate information needs
  • 77 have contacted a business, with 61 calling
    and 59 visiting the local business

6
Here Are Benefits
  • Purchase-driven Shoppers Smartphones have become
    an indispensable shopping tool and are used
    across channels and throughout the research and
    decision-making process.
  • 79 of smartphone consumers use their phones to
    help with shopping, from comparing prices,
    finding more product info to locating a retailer
  • 74 of smartphone shoppers make a purchase,
    whether online, in-store, or on their phones
  • 70 use their smartphones while in the store,
    reflecting varied purchase paths that often begin
    online or on their phones and brings consumers to
    the store

7
Here Are Benefits
  • Reaching Mobile Consumers Cross-media exposure
    influences smartphone user behavior and a
    majority notice mobile ads which leads to taking
    action on it.
  • 71 search on their phones because of an ad
    exposure, whether from traditional media (68) to
    online ads (18) to mobile ads (27)
  • 82 notice mobile ads, especially mobile display
    ads and a third notice mobile search ads
  • Half of those who see a mobile ad take action,
    with 35 visiting a website and 49 making a
    purchase

8
Here Are Benefits
  • Implications for your business

The findings of the study have strong
implications for businesses and mobile
advertisers. Make sure you can be found via
mobile search as consumers regularly use their
phones to find and act on information.
Incorporate location based products and services
and make it easy for mobile customers to reach
you because local information seeking is common
among smartphone users.
9
Contact US
Techno Infonet
FF-107, Abhishree Adroit, Nr. Swaminarayan
Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India. Phone 91 79 40307527
http//www.technoinfonet.com
sales_at_technoinfonet.com
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