Subject lines that convert

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Subject lines that convert
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Index

• Keep it short
• Place the most important words Only
• Be specific about the topic of the email
• Dont write subject lines ALL IN CAPS
• Dont give a false promise

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(I) Keep it short

• Email clients can only display a limited number
  of characters for the subject in mailbox display.
  While this depends on the user's settings
• you can safely assume that about 40 to 60
  characters should be displayed.

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(II) Place the most important words Only

• It's important to put the most important
  information at the beginning in subject line
  instead of greeting the
• Recipient

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(III) Be specific about the topic of the email

• Subject line should explain exactly, what the
  particular email is about so that the recipient
  knows the importance of email without opening it

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(IV) Dont write subject lines ALL IN CAPS

• Using all caps may get someone's attention, but
  in the wrong way. It's the digital equivalent of
  yelling!

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(V) Dont give a false promises

• Do not try to get your email opened by making
  false promises. This will irk your audience and
  probably get you on the dreaded unsubscribe list

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Need More Information ?

• Please contact
• Web Address www.tslimpact.com
• Email tslimpactsupport_at_tslmarketing.in