PROS AND CONS OF BULK SMS

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PROS AND CONS OF BULK SMS

• http//www.bulksmsbase.com

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Bulk SMS marketing is undoubtedly one of the best
strategies for businesses and individual to
connect with prospects and customers, friends etc
through their mobile phones.
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Using this strategy come with its own
shortcomings. So, its very important for us to
understand the pros and cons of using Bulk SMS in
Nigeria as a marketing strategy before launching
your campaign.
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Here, Ill be sharing with you the pros and cons
of the Bulk SMS marketing strategy.After reading
the post, Im sure youll be able to make a well
informed decision as to whether you should use
Bulk SMS in Nigeria for marketing or not. Now,
lets us look into these pros and cons The
Pros
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1. Messages are read

• There is very high probability that your message
  will be read. This is because mobile phones are
  Nigerians most personal belongings. Many
  Nigerians cannot do anything anymore without
  their phones.
• Nigerians may ignore emails, letters, flyers,
  newspaper adverts, television and even your
  website. But theyll surely read any text message
  that land on their phones. So, with Bulk SMS
  youll pass your message across effectively and
  efficiently.

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2. Impromptu and Urgent messages can be sent

• Since text messages deliver instantly, you can
  spread word among your customers about impromptu
  deals, urgent notices, promotions and other
  important pieces of information.
• Churches can send urgent invitation to members
  about church programmes. If youre into real
  estate for instance, you can notify your
  customers about latest property listings and
  auctions available. The same applies to any other
  business. So using Bulk SMS in Nigeria to send
  messages are beneficial to all.

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3. Customers respond better

• Bulk SMS is a very good medium for prompting your
  customers to take a certain action. You can urge
  them to subscribe to an offer, make enquiries,
  answers some questions and so on. Youll get more
  responses by sending your request via SMS than
  via any other medium.

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4. Messages are very easy to send

• Just with the click of a button, you can send
  your Bulk SMS to thousands of recipients. Simply
  login to your user account with us at
  www.bulksmsbase.com, type your messages, and
  blast it off. You must have enough units in your
  account to enable you to send messages.

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The Cons1. Only 160 characters allowed for a
page

• As you know, the maximum limit for SMS is 160
  characters for a page. Sometimes, this may be too
  limited for the message you want to pass across.
• Although most of the Bulk SMS in Nigeria like
  www.bulksmsbase.com will allow you to exceed this
  limit up to 450 characters, but this will attract
  more cost.

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2.  No media allowed

• Other than text, Bulk SMS does not allow other
  content formats. So, you cant send images,
  animated effects or sound to your recipients. For
  some businesses, this could mean a big
  limitation. But in most cases, its no big deal.
• As youve seen, Bulk SMS marketing has its pros
  and cons. But the benefits outweigh the
  disadvantages for most business.

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So friends before you adopt Bulk SMS in Nigeria
as a means of marketing your business, please
consider these pros and cons, and then decide if
this strategy is for you.
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But I can tell you using Bulk SMS are the very
best strategy to make your products or services
known to your customers.
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By http//www.bulksmsbase.com