Why You Must Optimise Website for Mobile

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Why You Must Optimise Website for Mobile
Straight Up Marketing
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If your website is not optimised for mobile then
you are going to lose sales. Various studies have
clearly shown that almost every user will leave
your website if its not optimised for mobile or
takes time to load. Even Google has rolled out
a new update on 21st April 2015 that will be
giving preference to websites that are mobile
friendly. So, its quite clear now that if your
website isnt mobile friendly or responsive then
it will surely lose ranks. Still havent
optimised your website? Here are a few reasons
that why you should have a mobile optimised
website
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• People using mobile are different
• People using mobile phones for accessing internet
  may have different objectives than desktop users.
  The mobile users are looking for information
  which is quick and easy to understand. Various
  research have shown that people are tend to make
  impulse buys and do more shopping through mobile
  sites compared to desktop users.
• This explains the importance of optimising your
  website for different types of platforms in order
  to meet consumers demands. By making your
  website mobile friendly, you can ensure that
  users can make purchase easily.

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• Mobile generates traffic
• With almost half of the web searches being made
  through mobile, the importance of having a mobile
  website has become equal to desktop website.
  Various sources have reported that people are
  using their Smartphone for surfing even when
  theyre busy doing other work. Considering all
  these reports, its high time to switch to mobile
  friendly website.

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• Brand engagement
• If you offer a better mobile experience, people
  will like your brand more and return to your
  website again and again. Often people view
  products on mobile devices and return to the same
  site through desktops. More than 90 people have
  said that to accomplish a task they switch
  between devices or do multi-screening. You will
  build trust and affinity with your website users,
  if you provide a better experience to them with
  mobile optimised site.
• To know more about Mobile Website, you can read
  our blog post How to Make Your Website Work
  Effectively on Mobile Devices.

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• Increased conversions
• Websites that arent optimised for mobile simply
  fail to convert visitors into buyers. The whole
  layout becomes clumsy and users find it difficult
  to place any orders.

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• Decrease in bounce rate
• Users find difficult to read websites content
  which isnt optimised for mobile and simply leave
  the website for another one. This results in
  increasing the bounce rate of your site. To
  reduce the bounce rate of your website, you need
  a fully responsive and mobile friendly website.

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Thank You
Straight Up Marketing