International Strategic Management

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International Strategic ManagementFacebook

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Introduction

• Facebook Inc. is a social networking platform
  that was established in 2004 .
• Mark Zuckerberg and two of his roommates in their
  dorm room were behind it.
• It allows users of the platform to share their
  opinions, ideas, activities and pictures.
• The primary operations of Facebook are in the
  United States .
• The headquarters of the organization is at Melno
  Park, California.

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Vision and Mission

• The mission statement of Facebook is focused on
  empowering users.
• It offers technology to connect with other
  people.
• It provides tools through its website.
• The company has enhanced openness and connection.
• Its vision statement captures the intentions of
  the websites founders.

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Vision reasons why people use Facebook

• Posting updates concerning.
• Expressing what matters to them.
• Connecting with their friends and families.
• Facebook today also offers connections with
  companies and various organizations.
• This enables users discover what is going on
  around the world.

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Suggested Strategic Objectives for Top Management

• Raise the number of people using Facebook.
• Diversification of its sources of revenue.
• Opening a marketplace Facebook Marketplace.

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Analysis of the Main Competitive Advantages

• Facebook has enhanced advertising agencies across
  the globe.
• It competitors are YouTube, Google and Yahoo and
  twitter.
• Facebook commands unrivaled reach .
• The global reach of Facebook is sustainable.
• This is because of the high switching costs .
• It results from users having established
  networks, applications, and content within the
  organization.

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Facebooks Strong Market Position

• FB enjoys a strong position in the social
  networking industry.
• It has strongest market share with regards to the
  number of visits .
• With the US, it enjoys a leading position in the
  social networking market .
• This has increased the market share in
  advertising.
• This has increased high appeal that is enjoyed by
  its products among advertisers and other users.
• With regards to sustainability, the great
  performance of Facebook is advertising and social
  engagement.

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A Profitable Database on Facebook

• Facebook has a quite lucrative database .
• This enables it to acquire huge volumes of
  information on users.
• The information is of great value to developers
  and advertisers.
• The data that is owned and regulated by Facebook.
• It provides substantial competitive advantages.
• Provides Value to Developers and Advertisers

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Works Cited

• Bercovici, J., 2013. Is Facebook Home Facebooks
  Answer to Facebook Fatigue?, Forbes.Com, p. 17,
  Health Business Elite, EBSCOhost, viewed 10
  November 2013.
• Geron, T., 2013. Facebook Needs
  Traffic, Forbes, 191, 8, p. 1, Health Business
  Elite, EBSCOhost, viewed 10 November 2013.
• Hempel, J., 2013. the Second Coming of
  Facebook, Fortune, 167, 6, p. 72, Health
  Business Elite, EBSCOhost, viewed 10 November
  2013.

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• Piskorski, M., Eisenmann, T., Chen, D. and
  Feinstein, B., 2011.  Facebooks platforms.
  Boston, Massachusetts Harvard Business School.
• Vance, A., 2013. Your Facebook Data Are
  Here, Bloomberg Businessweek, 4349, pp. 42-44,
  Health Business Elite, EBSCOhost, viewed 10
• November 2013. Herrold, T., 2013. Kenshoo Social
  Study Quarterly Analysis of Facebook Advertising
  Performance Shows Strong Improvements Across Key
  Performance Indicator, viewed 10 Nov
  2013lthttp//kenshoosocial.com/blog/quarterly-faceb
  ook-advertising-performance-q3-vs-q2-2013/gt

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