5 Tips for Successfully Marketing your App Internationally

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FREELANCER TIPS

• 5 tips for successfully marketing your app
  internationally

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5 tips for successfully marketing your app
internationally

• The global market is a giant stage for all
  freelancers and app developers. Over 2 billion
  people using a smartphone offer virtually
  limitless opportunities. Whatever app idea you
  might have, there are probably thousands of
  people out there who would like to have it, as
  long as you execute it properly and let them know
  about it.
• An international app means more than having it in
  English on the Apple Store and Google Play. If
  you want to reach the bigger, global market,
  there are a few things you absolutely have to do?
  Here are five steps to get you started.

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5 tips for successfully marketing your app
internationally
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1) Study the market

• Different regions have different needs and taboos
  that might be unfamiliar to you. Make sure you
  know exactly what youre getting into. Small
  adjustments to your app might be critical for its
  success. Regardless of what field your app is
  into, you have to check a couple of things. Are
  there any similar apps in that market? How are
  they doing? What are their strengths and their
  weaknesses? Does your app offer any added value
  when compared to what is already available?
• These questions will help you determine if
  pursuing a certain market is viable or not. If
  the situation is favorable, carry on with the
  next step.

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2) Identify potential and utilize it

• Now that you have a theoretical idea whether or
  not your app is viable, its time to test the
  waters. You want to identify which markets have
  real potential but you dont want to go all-in
  and risk a lot by spending too much. How do you
  start?
• Translating the app description in the local
  language can be something that takes literally 20
  minutes with the right knowledge, but can drive
  sales up a lot. A lot of users search for new
  apps or products in their own language. So
  chances are, if your app description is not
  translated, people wont even realize it exists.

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3) Succeed globally by optimizing locally

• After identifying potential in specific areas, it
  is time to really begin optimizing your app for
  local usage. This starts with more obvious things
  like translating the app itself and making sure
  it doesnt neglect user habits in that particular
  market. Less obvious things like thinking about a
  new name might seem redundant at times, but often
  matter a lot. Having a catchy or descriptive name
  in the local language will not only help users
  understand what you offer right away, but makes
  your brand more trustworthy, too.

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4) Have the right distribution channels

• Distribution channels are not the same
  everywhere. Baidu, for example, might be lesser
  known in Europe, but it is actually the world
  second largest app distributor. If you want to
  market your app in China, utilizing that
  distribution channel can well be the difference
  between success and failure. People are not going
  to start using some new channel just because of
  your app, it is your job to make it as convenient
  to get as possible.

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5) Social media integration is not the same
everywhere

• Similarly, social integration doesnt always
  equal Twitter and Facebook. Whether it is MXit in
  South Africa or V Kontakte in Russia, different
  markets are dominated by social networks which,
  while unfamiliar, can be crucial for the success
  of your app. You dont want to put social media
  buttons into your app which nobody is going to
  use, just cluttering it and making it more
  cumbersome instead.

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