Overview of SEO Course in Singapore

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SeARCH ENGINE OPTIMIZATION
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What is Search Engine Optimization ?

• SEO is act of modifying a website to increase its
  ranking in organic(vs paid),crawler based listing
  of search engine.
• SEO is simply a matter of making sure your site
  is structured in a way that search engines
  understand.
• SEO may target different kinds of search,
  including image search, local search, video
  search, academic search, news search and
  industry-specific vertical search engines.

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WHY WE NEED SEO?

• We need Search engines optimization to get
  targeted traffic.
• Investing in SEO can have an exceptional rate of
  return compared to other types of marketing and
  promotion thats why we need seo.

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Types of SEO

• White Hat SEO- White hat SEO utilizes techniques
  and methods to improve the search engine rankings
  of a website which don't run afoul of search
  engine (mainly Google) guidelines.
• Black Hat SEO- Black Hat SEO exploits weaknesses
  in the search engine algorithms to obtain high
  rankings for a website. Such techniques and
  methods are in direct conflict with search engine
  guidelines.
• Grey Hat SEO- It is the combination of White Hat
  SEO and Black Hat SEO.

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SEO CATEGORIES

• SEO having two different categories-
• On-Page SEO- Refers to all the things that you
  can do ON your website to help you rank higher,
  such as page titles, internal linking, meta tags
  descriptions, etc.
• Off-Page SEO- Refers to all the things that you
  can do directly OFF your website to help you rank
  higher, such as social networking, article
  submission, forum blog marketing, etc.

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Off-Page SEO TECHNIQUES

• Social Networking Sites-
• social media sites is the fundamental step
  with which you begin to advertise, market and
  build your online reputation.most popular social
  networking sites, such as
•   Facebook, Google, Twitter etc.

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CONTI.........

• 2.Blogging-Blogging is one of the best ways to
  promote your website online. You need to produce
  and include lots of unique content for your blog,
  such as Infographics, Top Lists, How
  ToTutorials, Viral Videos, etc.

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• 3.  Search Engine Submission- Search engines
  will eventually find your site online, but that
  can take a while. To speed everything up, you
  should submit your website to the most popular
  search engines like Google, Yahoo, Bing, etc.

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• 4.Directory Submission-  It is purely based on
  how effectively we are selecting those
  directories and how efficiently we are choosing
  the category for submission. You could submit to
  general directories, but for maximum effect, you
  are better off submitting to niche directories.

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• 5.Article Submission- If you write your articles
  yourself, then you can submit them to
  popular article directory sites like Ezine, Go
  Articles, Now Public, etc. This can help drive
  traffic to your site, whilst you can also gain
  some links to your site from other people 

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On-Page SEO TECHNIQUES

• 1. Page Titles- Page titles are one of the most
  important SEO factors on your site. Each of your
  pages posts should have its own unique title,
  which includes the main keywords for that page.
• 2. Meta Descriptions- Many people forget to
  include meta descriptions for their pages. These
  descriptions are an important place to include
  relevant keywords for your content, as these are
  used within the search results when your page is
  listed.

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• 3. Body Tags (H1, H2, H3, H4, etc.)- When
  writing our articles, we should break up our
  content into smaller sections paragraphs to
  make it easier for people to read. These sections
  can be given heading, which is where H1, H2,H3, H4
  , etc. tags are used.
• 4. Keyword Density-Including relevant keywords
  throughout your content is very important, as it
  helps search engines work out what your content
  is about. However, try not to excessively repeat
  and overuse keywords just for search engine
  robots.

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• Information Description
• Address 10 Anson Road International
• Plaza 26-04 Singapore 079903
• Tel [phone]
• Email web_at_asg.sg
• Website www.wordpresstraining.com.sg

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