Survey Priming Can Ruin The Results

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MOBsurv(http//www.mobsurv.com/)

• Survey Priming Can Ruin The Results

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• Survey bias is extremely dangerous for your aims
  and objectives. It is impossible to achieve your
  goals if your surveys yields biased results.
  Unknowingly, so many researchers commit this
  mistake. The surveys are not constructed properly
  and the question order influences the
  respondents' opinion. The order and structure of
  survey questions can also be responsible for the
  biased results. This type of survey bias is very
  well known as priming.

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• Survey priming can change the respondent's
  perspective which will ultimately show a drastic
  effect on the survey results. In order to get
  accurate and efficient results, the survey
  questionnaire should be prepared after proper
  research. Revise the questionnaire and check the
  order of questions before sending it to the
  respondents. If you are exposing the response to
  a behavioral based questions first which is
  followed by an opinion based question, then the
  priming bias cannot be ignored.

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• Before sending the questionnaires to the target
  group, you must check the order of questions
  again. The opinion based questions should be
  placed on top so that the respondents can express
  their unbiased feelings, and you receive an
  uninfluenced data. You can also divide the
  opinion based questions. Rank the broader
  questions on the top and then go with the
  questions that can fetch your specific
  information. By ranking, the questions in this
  order, you will receive more factual information.

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• Always separate the questions according to the
  topics. Make sure all the topics are covered on
  separate pages. By giving every topic a new
  space, you are resetting the respondent's mind on
  every new page. The respondent will forget the
  previous questions immediately on seeing the new
  topic, and the biased view will be ignored. You
  will see a fresh perspective on every new topic
  which will not have any reflection of the
  previous answers.

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• You may also make it more specific by mentioning
  the title of the topic on every new page. You can
  also randomize the question order to avoid the
  priming bias. By placing the questions randomly,
  you are giving each question an equal importance.
• Don't let priming ruin your efforts. Data
  collected after the vigorous efforts is a
  valuable asset. Keep these things in mind while
  constructing the surveys, and conduct a good
  research.