Things to Consider For Your Logo Design

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Things to Consider For Your Logo Design
Straight Up Marketing
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For any brand, a logo is its visual symbol. It
helps in creating an identity for your brand and
builds trust in the minds of your consumers. You
need to assess the design of your brands logo
whether youre starting or revamping your
business. Remember, logo design is also the
identity or theme of your sites web design.
Here are some factors which you need to keep
in mind while creating or revamping your logo
design.
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Is The Design Appropriate? The logo must be the
centre point of your brand and should integrate
nicely with the theme of your business. It should
be consistent and relate to all the visual assets
of your online business. As a symbol of your
online business the logo design should be
authentic to your targeted industry. Be careful
while choosing the symbols of the logo as it
should enable people to connect/relate with the
products services offered by your company.
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Go for Minimalism Infusing your logo design will
too many things can make it look confusing, messy
and cluttered. Logo designs are usually small in
size, so dont cram it with too many things. Try
your best to avoid images that have text or other
details because these things look jumbled when
seen in small sizes. Over the years, such logos
may even become irrelevant for your business. To
achieve maximum clarity and longevity you need to
stick to simplest shape or symbol for your logo
design.
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Make It Look Very Clear By using special effects
like drop shadows, patterns or bevelling you
might be effecting or compromising with the
design of your logo. Such effects can damage the
look of your logo and these may even get
distorted on various platforms or devices.
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Choose Colours Wisely Every colour portrays a
different meaning and creates a quick impression
about your products services. For example,
green, blue, black and grey convey a feeling of
trust and authority whereas red, yellow and
orange means fun and energy. Colour intensity
also has a meaning, like neon or bright colours
are used by brands that are looking to make a
bold impression while soft pastel shades goes
well with beauty and health industry. Flat
colours are more effective compared to grading
effects and subtle shading.
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Logo Should Be Multi-purpose You can use your
logo in different dimensions and it should
flexible enough to work in various places. Ensure
that the logo can increase in size to look good
on billboards and it can also be easily squeezed
to use as an icon on social media platforms. To
know more about latest Web Design, you can read
our blog post What Web Designers do While You
Wait for Your Website.
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Thank You
Straight Up Marketing