TravelCarma - Travel Technology Company (1)

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Travel Carma- Travel Technology Provider
How to increase sales for Small to Mid-sized
Travel Agencies?
Visit us http//www.travelcarma.com
http//es.travelcarma.com
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Introduction

• TravelCarma offer Complete Travel Software
  Solutions for B2B, Travel Management Software,
  Travel Website Development, Online Travel
  Agencies Software, Travel Technology Solutions to
  Online Travel Companies.
• Increasing sales and generating revenue is not
  easy job for Traditional Travel Agency.
• There is a lot of competition out there, not just
  from large OTAs but also other offline travel
  agencies which are increasingly using technology
  and social media to reach more customers.
  Therefore, for a traditional brick-and-mortar
  agency to survive, it has to adopt technology and
  use it cleverly.

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Lets look at some of the things they can do to
expand their sales in an increasingly digital
travel landscape
Build an attractive website In order to stand
out from the crowd, you need to develop an
attractive website with an internet booking
engine(so that your customers can get instant
real-time inventory availability and pricing),
hot deals, a payment gateway and possibly
ancillaries such as insurance, airport transfers
etc. You need to highlight your key offerings and
spell out your USPs and your value proposition.
Communicate Communication is key so make sure
you stay in touch with existing customers as well
your prospects via email, phone calls, test
messages etc. and keep them updated about the
latest trends in the travel industry. Sending out
relevant newsletters is a great way to educate
customers and keep them engaged to your brand.
This should support your marketing campaigns
where you email them new deals and packages to
popular destinations.
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Be active on Social Media
With the massive growth of social media in the
last couple of years, its vital you promote your
brand on all major social media channels,
including Facebook, Twitter, Google Plus,
Youtube, Pinterest etc. You can create and build
a targeted network of people who would share and
like your posts such as deals, photos, videos and
statuses. Do encourage them to follow you on your
social media channels. YouTube is the second
largest search engine after Google and therefore
a highly valuable marketing tool. Try and create
different videos of your products, upload them on
YouTube, and promote them on Facebook and Twitter.
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Content Marketing
When it comes to online marketing, content reigns
supreme. So make sure you have quality content on
your website, integrate a WordPress blog and
develop a responsive website design so your
customers can browse your website on smartphones
and tablets without any loss of content or
quality. Blogging is another great marketing
tool to create awareness of your brand and
educate your customers. You can use your blog to
provide useful travel guides and to promote your
travel products. Again, you need to promote your
blog on social media and link it to your Facebook
and Twitter accounts so that every time you
publish a new post, its automatically shared on
those networks. Update the canonical tag in your
blog post so search engines will consider it as
an original post if you are going to syndicate
blog content in other third party sites.
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Include user-generated content
Offer real customer reviews they build
credibility and foster confidence among
new/prospective customers. Online customer
reviews are a powerful way to measure and improve
the quality of your services. Ask your satisfied
clients to post reviews on your TripAdvisor and
Facebook Pages. This will enable new customers to
book your deals with more confidence. User
generated content includes online reviews,
photos, videos, social media posts etc. You can
also add Video Testimonials to your business
site. User-generated content can significantly
help increase traffic to your website.
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Invest in an Online Reservation Software
It is a growing trend among consumers to buy
travel online and you can offer your travelers
the option of online travel booking through your
travel website using an online booking
system. You should invest in a good Travel
Agency Software and integrate it into your
website. A good system would include a Booking
Engine(for flights, hotels, packages), Central
Reservation System/ Inventory Management System,
Travel Supplier Connectivity (XML API Integration
/ Direct Connects), Accounting and
Reconciliation, Sales and Distribution Channels
Management, Quotation Management, CRM, Facebook
Booking Engine etc.
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Conclusion
Investing in a good travel booking software can
reduce your costs and increase your bookings
considerably. TravelCarma is a travel
technology brand providing cloud-based e-commerce
solutions with diverse content, booking systems,
back and mid-office systems and access to global
inventory. Try our Travel Portal with booking
engine which can really help you to increase
sales and revenue for your Travel Business.
Click here to get Free Trial of our Travel
Software
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Thank you