Digital Signage Market worth $23.76 Billion by 2020

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MarketsandMarkets Presents
Digital Signage Market worth 23.76 Billion by
2020 Publishing Date May 2015
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Digital Signage Market by Type (Hardware
(Displays, Media players, Projectors), Software,
Services (Installation Maintenance)), by
Application (Commercial, Infrastructural,
Institutional, Industrial) Geography - Global
forecast to 2020, the total digital signage
market is expected to reach 23.76 Billion by
2020, at a CAGR of 8.18 between 2015 and
2020. Browse 85 market data tables 95
figures 196 pages and in-depth TOC on North
America Electromagnetic NDT Market. You can
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Source MarketsandMarkets Analysis
Digital Signage Market information expected
vision 2020
Source MarketsandMarkets Analysis
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The concept of digital signage emerged due to the
increasing need to attract customers by
showcasing the product portfolios or the services
to the customers. Many applications evolve at a
very rapid pace, which requires the advertising
content to be continuously updated. This is
difficult in case of print advertising, as it is
quite expensive and also unreliable as it is
short-lived,  and susceptible to damage. Digital
signage overcomes this problem by implementing
large displays with high brightness and various
sizes as per the requirement of different
applications such as retail, transport,
hospitality, and so on. In-store advertising,
touch screen kiosks, and increasing return on
investment, and the increasing awareness
regarding the benefits of digital signage are
helping the digital signage to grow in the
market.  However, as in the case of any advanced
technologies, these solutions also involve issues
such as software glitches, non-compatibility
issues, connectivity issues, radio or electrical
interference, and so on. Several initiatives are
being taken by the industry players to overcome
these issues and provide a highly effective
solution for end users. The global digital
signage market is expected to grow from 14.63
Billion in 2014 to 23.76 Billion in 2020, at a
CAGR of 8.18 between 2015 and 2020. The global
digital signage market is growing rapidly owing
to the increasing demand for commercial displays,
increasing investments by companies for the
development of digital signage solutions,
acceptance from government, prevention of paper
wastage, and energy saving.
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