Indian Flower Industry is Attracting Attention from Investors

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Why the Indian Flower Industry is Attracting
Attention from Investors
Published May 2015
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Report Description and Highlights

• Why the Indian Flower Industry is Attracting
  Attention from Investors
• Modernisation, western influences, government
  initiatives and an increasing overseas demand has
  resulted in the growth of the flower industry in
  India. The Indian floriculture Industry is now
  undergoing a gradual shift from a highly
  unorganised sector to a professionally managed
  industry involving both Indian as well as
  International corporates.
•  
• The floriculture industry in India is still at
  its nascent stage and a large portion of its
  potential remains untapped. The Indian
  floriculture industry has shifted from
  traditional flowers to cut flowers, mainly for
  export purposes. The new report from IMARC Group
  titled, Agriculture Industry in India Market
  Segments, Key Drivers, Challenges, Market Trends
  and Regulations finds that although export is
  the main motivating factor for the flower
  cultivators, the demand for local consumption is
  also increasing. Modernisation and the growing
  western cultural influences has resulted in the
  growth in demand for flowers amongst the
  consumers in India especially the young as
  they buy flowers on occasions like Valentines
  Day, Friendship day, etc. Apart from this, there
  is also a huge spurt in the demand for flowers
  during festivals. This growth in demand for
  flowers has impacted its retailing in India. Many
  shopping malls and large retailers have exclusive
  flower shops that witness demand round-the-year.
  The report states that in terms of rupee value,
  the industry has grown at a CAGR of nearly 28 in
  the last five years.
•  

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Indian Floriculture Industry
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  Currently, most of the flower cultivators
entering the business seek to create a niche in
the global market. Fresh flowers from India are
being exported to several countries such as the
USA, UK, Netherlands, Japan, Germany, etc. The
credit for the growth in exports goes to the
various initiatives introduced by the government.
The floriculture industry has been identified as
a priority sector by the government and has
accorded it 100 export oriented unit (EOU)
status. It has also facilitated 100 foreign
direct investment, encouraging joint ventures, a
steady flow of capital and the establishment of
state-of-the-art technologies for its
cultivation, storage and transportation.   As
the opportunities for the floriculture industry
in India is immense, certain measures to increase
the reach and appeal of Indian flowers need to be
taken. These measures include - improvement in
the infrastructure for storage and transportation
of flowers for the export market, conducting
workshops to impart training on floriculture
skills and new cultivation techniques, and
entering into a strategic alliance with other
industries - such as tourism, to promote
floriculture products. This huge potential of the
floriculture industry in India has attracted
several big corporates such as Reliance, ITC,
Tata Group, Thapar Group, etc. Their foray into
this industry is driven by the growing demand by
overseas retailers such as K-mart, Wal-mart,
Sears, Sansbury, etc. As a result, it has become
obvious that the floriculture industry in India
is becoming a lucrative opportunity for potential
investors. Apart from analysing the
floriculture industry, the report also gives an
insight into the market trends, market segments,
drivers, challenges, opportunities, various
sub-sectors, regulations, marketing requirements,
etc. of the Indian agriculture industry. This
report - which is based on both desk based
research and multiple waves of qualitative
primary research and is a must read for anyone
who plans to venture into the Indian agriculture
industry.
Report Description and Highlights
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Contacts

•  
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  sample, please contact
•  
• IMARC Group Asia
• Email apac_at_imarcgroup.com
• Phone [phone]
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• IMARC Group North America
• Email america_at_imarcgroup.com
• Phone [phone]
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• IMARC Group Europe, Middle East Africa
• Email ema_at_imarcgroup.com
• Phone [phone]
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•  
• To know more please visit http//www.imarcgroup.c
  om/agriculture-industry-in-india

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