SEO Trends 2015.

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SEO Trends for 2015
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• Content is King
• The Panda algorithmic updates have focused SERP
  more on quality of content than keyword density
• Googles is now determining if the content is
  relevant to the search term instead of matching
  up words
• Your content should be more about sentences and
  phrases that support the keywords being searched
  for

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• Social Signals Will Be Even More Important
• The importance of connecting your site and social
  presence is greater than it ever has been
• Research is showing that social signals are
  boosting connected brands SERP rankings Laddering
  when a search is made Google is looking for
  relevant content and matching it against a sites
  social profiles and producing results for sites
  with similar content receiving social engagement

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• Online Security Will Become More Important in
  Rankings
• Because your website deal with sensitive customer
  information you must ensure you have the correct
  security certificate
• Contact your websites administrator and ask them
  to provide the security certificate information
  to you
• Googles algorithm is looking for https on sites
  that have web forms and is less likely to show
  your page in the results if it does not have a
  security certificate

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• Mobile-Friendly SEO will grow
• Mobile internet use has now taken over the top
  rank from desk top internet use (May 2014)
• Google statisticians say there may be as many as
  50 BILLION LOCAL searches on mobile devises in
  2015
• Responsive is the term used for a mobile friendly
  site

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• Responsive may not be the best design for your
  page or its content
• Take the time to view your site on your mobile
  device Is it easy to navigate? Is the content
  you are promoting prevalent? How long does it
  take to load on your mobile device?
• Some developers are using hybrid sites (some
  pages are responsive, some are not)
• A regular web page layout on a mobile may be
  better for some sites

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• Increased focus on conversations instead of
  keywords
• Googles Hummingbird update was the single biggest
  change in the algorithm in Googles history
• It effectively changed the way SERP ranking
  occurred
• The focus of Hummingbird is on conversation,
  semantics and determining the intent of the
  searcher

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• You can no longer simply think of a keyword or
  words that someone may type into Google
• You must now think of the question your best
  target is asking, and answer that question with
  content
• That is not to say dont use Long tail Keywords
• Long tail Keywords a phrase or sentence
  describing what your content is about

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• Link Building Will Focus on Brand Mentions
• As you have learned in our SEO Knowledge class,
  back links plays a roll in SEO and has for a
  long time
• In the past it was a game of how many back
  links could you have connected to the site. The
  more you had the better your ranking
• The Panda update added some rules to that

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• There Will Be More Visual-Based SEO
• In 2014 quality, original content featuring
  visual media elements like graphics, images, and
  video are became high performing assets for the
  top-ranked web pages
• That trend is proving to grow and keep growing in
  2015
• Rich text with visual elements gets priority in
  SERPs over web pages with just text
• YouTube video embeds and links back to are
  leading the way in boosting SERP rankings

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• Keyword Rankings
• So the focus of our SEO is no longer on how we
  rank for a specific Keyword
• If we create high quality original content that
  answers the question our target audience is
  asking, the ranking takes care of itself
• In 2015 you need to focus on How is this content
  going to convert

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• If your top-ranked web page doesnt generate
  conversions and sales, that top ranking doesnt
  matter
• Pay attention to how your content engages your
  audience
• What does your content have to convince people to
  take your action step

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