Public Relations To Watch in 2015.

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Public Relations Trends to Watch in 2015
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Public Relation

• PR has probably changed more in the last ten
  years than it has in the last three decades.
• For communicators, new challenges and
  opportunities have come along with the changes we
  have experienced as a society, most of which have
  roots in the influence of the Internet and social
  media.
• We are living through a creative and
  transformative period. With each passing year
  comes a time to reflect on how far we've come
  and, perhaps more important, how much we still
  have left to figure out.

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Questions to be asked?

• What will PR look like in 2015?
• What will the challenges be?

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• Mobile will expand even further
• Last year was the year of mobile. So was the year
  before that.
• According to Pew Research, in 2014 58 of
  American adults had a smartphone.
• In 2011, that number was 44.
• In 2015, the number of smartphone users will
  continue to grow, and soon it will be a virtual
  certainty that your audience has access to the
  Internet on the go.

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• Press Releases Will Evolve
• When was the last time you read through an entire
  press release? Proofreading your own releases
  doesn't count.
• Just as other forms of communication are
  changing, so are press releases.
• Look for visual content to further infiltrate
  press releases, as the standard text-heavy format
  become less popular in the coming year.

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• Real-time marketing will become more widespread 
• The effectiveness of real-time marketing, or
  messaging based on current events that can be
  disseminated quickly, comes hand in hand with
  increased social media adoption.
• It's also a great way to show brand personality.
• In 2015, this type of marketing will no longer be
  a nice-to-haveit will be a necessary part of
  communications campaigns.

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• Visual content, specifically educational content,
  will be all the rage
• According to an October PR News/PR Newswire
  survey, 51 of professional communicators say
  that their video budget will increase in 2015.
• That trend isn't necessarily surprising, but
  communicators are also now getting the message
  that people don't want to be blatantly advertised
  to through videos.

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• The crowd will get involved
• No one will soon forget the ALS Ice Bucket
  Challenge.
• The viral phenomenon has become something of a
  Holy Grail for turning social media buzz into
  brand awareness, and attempts to replicate the
  success will continue into next year and beyond.

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• Security Will Continue To Be An Issue
•  A series of hacks in 2014 from Sony to Snapchat
  to iCloud to Heartbleed to Home Depot and beyond
  served as further reminders of how dangerous a
  connected world can be for business.
• Security will be a primary concern in 2015, as
  more information is collected and used through
  digital channels.

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• Quality Content Will Trump Quantity
• Savvy brands already understand the importance of
  quality content.
• To make sure youre heard and to bypass
  competitors, youll need to focus more on quality
  than quantity.
• One high-quality piece of content can be used
  over and over again to appeal to both current and
  potential customers.
• Content will also be needed to appeal to
  stakeholders. Audiences need to be entertained,
  inspired, educated, activated, and engaged.
• In-house editorial teams are necessary for
  creating content calendars, quality assurance
  tools, style guides, and, of course, the content
  itself.

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• Visual Content Will Grow In Popularity
• Visual content, especially videos, are already
  important when it comes to marketing, but in 2015
• Businesses will devote even more of their budget
  to developing this type of content.
• Advertising via videos wont use blatant
  marketing messages, though.
• Instead, theyll aim to educate the viewer, since
  industry studies have shown that customers want
  to learn something, not just be sold to.

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