Title: Infographic maker: redefining your brand
1Infographic maker Redefining your brand
2Infographics are visual representations of
information, or data visualization, which
implies that sets of data will be displayed in a
unique way that can be seen, rather than read.
What you need to remember when taking advantage
of visualization is that it should not be left up
to interpretation. It should instead be designed
in a way that provides a universal conclusion for
all viewers.
3Typography can make or break a design
- Typography should not be the solution to a data
visualization problem. More often than not,
designers begin an infographic with a great deal
of energy and excitement, but they lose steam
fast as they continue down the page. This often
leads to quick decisions and poor solutions, like
using typography to show off a big number instead
of visualizing it in some way.
4While some design trends come and go,
infographics are here to stay. They are becoming
a powerful tool for disseminating huge amounts of
information to the masses. Companies large and
small are using infographic makers to build their
brands, educate their audience and optimize their
search engine ranking through link-building. This
is why learning how to design a good infographic
is a must, and avoiding the common pitfalls of
infographic design could mean the difference
between landing a big client and losing them
entirely.
5Show, dont tell
- A rule of cinema is to show, dont tell. The same
holds true for infographic design. The foundation
of any good infographic is data viz. The
infographic design company, may or may not
determine the concept and compile all of the
research for the final design, but either way it
is responsible for turning that information into
a visually stimulating, cohesive design that
tells a story and that doesnt miss a single
opportunity to visualize data.